Getting Started With Online Retailers

Written by: | August 7, 2018 | Leave a Comment

Selling your beauty brand online is an important step, and beauty products account for roughly 9% of online shopping sales. It’s an easier way to get your products in front of more people, so it may be worth finding an online retail partner to sell your brand in their established store. Compiled from interviews with […]

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Selling Your Brand to Spas

Written by: | July 17, 2018 | Leave a Comment

Spas represent a tantalizing market for indie beauty brands because of their relatively small order sizes and the steady growth of the spa market. This article is drawn from interviews with several spa owners and industry professionals, and they offer guidance on how to create and maintain a relationship selling to spas. Spa revenue in […]

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Negotiating Successful Retail Contracts

Written by: | June 5, 2018 | Leave a Comment

So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract.  Good for you!  Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]

Key Takeaways from Indie BeautyX Retail Summit – Dallas

Written by: | May 15, 2018 | 2 responses

Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]