How to Define and Market Your Brand’s Hero Product
Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]
Should I hire PR for my Beauty Brand?
Should I start working with a PR firm to grow my beauty business? Once you’ve established your brand and developed reliable products, it can be hard breaking in to the larger market or getting to the next level in your business. Perhaps you’ve exhausted your capacity for social media, you’ve tapped out your local market, […]
3 Barriers to Conversion on Your Indie Beauty Website
So you’ve built and launched your first indie beauty brand via your brand new e-commerce website. Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem? Before you rush to redesign your site or question your product, you should first check […]
Why You Need Social Automation: Using ‘Set It & Forget It’ Tools
If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]
Grab Your Marketer’s Summer Reading List!
Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard of and books I will never read. I look forward to this list every year and in that spirit, offer you […]