Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

2017 Indie Beauty Trends: Skincare Matters

Written by: | December 16, 2016 | Leave a Comment

I can hardly believe we are about to turn the last page of the 2016 calendar. Where did this year go?  If you’re like most small businesses, you’ve already started your 2017 business planning, but probably plan to spend December balancing the consumer holiday shopping and party frenzy with the final touches of your plan. […]

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5 Takeaways from the NY Indie Beauty Expo

Written by: | August 31, 2016 | 6 responses

Last week, Laura Badcock and I joined hundreds of  independent beauty business owners and brands in Manhattan, NY for a two-day whirlwind showcase event called Indie Beauty Expo.  The first night was a shopping event, where the pavilion was open to the public. Beauty product lovers and inspiration-seekers from NY and around the country poured into […]

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