Why “Free From” Claims Can Be Dangerous For Your Brand

Written by: | September 10, 2019 | 13 responses

You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]

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