How To Choose A Logo For Your Beauty Brand

Written by: | July 24, 2018 | one response

Your Logo and Your Brand – How to Choose a Logo Developing your brand and business will entail creating a beautiful and relevant logo, but finding the perfect design can be a real challenge. A logo is a chance to broadcast who you are to your target audience and catch their eye. It is, however, […]

Vitamin C in Skincare – Growing Your Line

Written by: | December 21, 2017 | 4 responses

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

Market testing your next beauty product

Written by: | June 19, 2017 | 2 responses

You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing information to develop a product you believe will fill a void in the beauty market. You feel confident in your cosmetic formula, […]