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Creating Sets for New Product Lines: Ready to Label Pairing Guide

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For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. This product pairing guide is also out in time to prepare for the holiday season, and we can’t wait to see how you label and pair the products to work with your own brand identity.

This guide is available as a download here.

Lauren walks us through some of her favorites while describing those products. Check it out and then see our full text guide below!

Full Collections

Here we cover our favorite pairing recommendations of our RTL products to create cohesive and functional product lines for any business model. These could constitute an entire brand, or simply a major line within an existing brand.

Women’s Facial Care Basics

Everything needed to create a perfect facial care line that covers all the basics for a nourishing routine that’s suitable for all skin types.

Product Name Product SKU
Vital Skin Cleanser RTL-102-103
Rooibos Facial Exfoliant RTL-102-119
Micellar Water RTL-102-124
Calming Calendula Spray RTL-119-110
Supreme Facial Serum RTL-114-108
Nighttime Nourishing Cream RTL-101-197


Body Care Basics

Everything needed to create an uplifting body care collection that checks all the boxes. These five carefully-chosen products will leave your customers feeling clean, hydrated, and refreshed from head to toe.

Product Name Product SKU
Virgin Coconut Sugar Scrub RTL-113-110
Vital Skin Cleanser RTL-102-103
Hemp Lotion RTL-106-113
Every Body Oil RTL_115-112
Fine Hair & Body Powder RTL-112-103


Men’s Care Basics

Group these high-quality products to create a line that meets the general needs for men’s personal care. This grouping of products is all either unscented, or unisex in their scent profile. Or you can sample them all together with the FIVE for Men sampler pack.

Product Name Product SKU
ONE: Hair & Body Wash RTL-103-164
TWO: Shaving Cream RTL-101-196
THREE: AHA Aftershave Splash RTL-118-101
FOUR: Beard & Mustache Oil RTL-115-114
FIVE: Beard & Mustache Styling Balm RTL-109-124

Baby Care Basics

Looking to put together a line that both mom and baby will love? These four baby-safe products cover all the basics of baby care and will leave both skin feeling silky smooth and comfortable.

Product Name Product SKU
Vegan Diaper Balm RTL-109-122
Fine Hair & Body Powder RTL-112-103
Skin Nourishing Cream RTL-101-201
Calming Calendula Spray RTL-109-110


Premium Facial Care Line

This set of premium facial care products covers not only the basics but is perfect for those looking for the complete care package (perfect for spas). From cleansing, exfoliating, toning, masking, nourishing, and moisturizing, this line covers it all.

Product Name Product SKU
Micellar Water RTL-120-110
Rooibos Facial Exfoliant RTL-102-119
Charcoal Cream Mask RTL-108-100
Peppermint Facial Toner RTL-120-114
Supreme Facial Serum RTL-114-108
Nourishing Lip & Eye Cream RTL-101-154
Daytime Moisturizer RTL-101-198
Nighttime Nourishing Cream RTL-101-197


Sensitive Skin Essentials

The perfect grouping of products to support the basics of facial care for those who have more sensitive skin. Each product was formulated to not only nourish and hydrate, but to be gentle and comforting enough to the skin both during and after use.

Product Name Product SKU
Calming Calendula Spray RTL-119-110
Skin Nourishing Cream RTL-101-201
Unscented Whipped Mango Body Butter RTL-101-193
Every Body Oil RTL-115-112
Passionfruit Daiquiri Aloe Gel RTL-105-117

Dry Skin Rescue Pack

This product pairing set help hydrate and moisturize even the thirstiest skin. Each product is perfectly blended to provide nourishment with an extra boost of hydration to keep skin supple and dewy.

Product Name Product SKU
Multi-Tea Facial Cleanser RTL-102-112
Daytime Moisturizer RTL-101-198
Exquisite Face, Hair & Body Oil RTL-115-111
Nighttime Nourishing Cream RTL-101-197


The Sirius Line

Inspired by the brightest star in the sky, the Sirius Collection (available in a Sampler Pack) was expertly formulated to let your customers’ natural beauty shine bright all year long. Compiled from some of our most luxurious products to provide a high-end experience.

Product Name Product SKU
Exquisite Face, Hair & Body Oil RTL-115-111
Nourishing Lip & Eye Cream RTL-101-154
Daytime Moisturizer RTL-101-198
Supreme Facial Serum RTL-114-108
Nighttime Nourishing Cream RTL-101-197


Hands & Feet Rescue Pack

This skin-softening pack includes all the basics for hand and foot care. Each product works to exfoliate even the toughest and driest skin while a deep moisturizer penetrates to hydrate and soothe. Finish off with a fine powder to control odor and unwanted moisture.

Product Name Product SKU
Unscented Mango Whipped Body Butter RTL-101-193
Skin Nourishing Cream RTL-101-201
Blood Orange AHA Mint Walnut Body Polish RTL-113-114
Fine Hair & Body Powder RTL-112-103

 

Power Duos

Looking for product duos or holiday pairings? These product pairings complement each other and are easily marketed together as a set. Turn to the duos when your line of products needs just a small boost, or to enter new markets with less risk.

Muscle Relief Duo

This power set includes products meant to soothe and relieve sore, tired muscles. Including our best-selling Muscle Gel and delightfully moisturizing cream for massages and long-lasting calming. This duo is a great way to dip your toes into the sports and active worlds, or target anyone in need of a little extra love for tired muscles.

Product Name Product SKU
Muscle Gel RTL-105-107
Cocoa Arnica Mint Body Cream RTL-101-111


Lip Care Duo

This duo is perfect for everyday lip care. Customers can use the nourishing lip cream day or night to promote a healthy glow around delicate areas, and the vegan lip balm is perfect for on-the-go application for quick moisture maintenance.

Product Name Product SKU
Nourishing Lip & Eye Cream RTL-101-197
Refreshing Vegan Lip Balm RTL-109-121


Teatime Duo

Cleanse and exfoliate with these two delightful products that highlight different tea ingredients such as Green Tea, White Tea, and Rooibos. Tea is increasingly popular and on-trend, and these gentle products quietly deliver real results.

Product Name Product SKU
Multi-Tea Facial Cleanser RTL-102-112
Rooibos Facial Exfoliant RTL-102-119


Pre-Bed Skincare Duo

These two products are perfect for a quick and easy routine before bed for those who are in a hurry or aren’t interested in a full-blown nightly skincare regime.

Product Name Product SKU
Micellar Water RTL-102-124
Exquisite Face, Hair & Body Oil RTL-115-111

 

Basic Moisturizing Duo

Moisturizing is important, and morning and night moisturizers have specific functions in any routine. Pair this morning and night duo to provide your customers with an appropriate and effective option for both.

Product Name Product SKU
Daytime Moisturizer RTL-101-198
Nighttime Nourishing Cream RTL-101-197

After Sun Duo

Provide beach-loving customers with the perfect pairing of products to help exfoliate and sooth dry, flaky, or sensitive skin after sun exposure.

Product Name Product SKU
Virgin Coconut Sugar Scrub RTL-113-110
Passionfruit Soothing Aloe Gel RTL-105-117

Shaving Duo

These two products can be marketed to men or women, with a unisex scent profile in the shaving cream and an unscented aftershave. This combination will leave faces and legs smooth, exfoliated, and soothed.

Product Name Product SKU
TWO: Shaving Cream RTL-101-196
THREE AHA Aftershave Splash RTL-118-101

 

 

Other Creative Ways to Market and Use RTL Products

The following sets are creative ways to take our available RTL products and group them together to create more specific product lines. These are a few examples of how you can market different products in unique and versatile ways.

Outdoor Basics

These products can easily be grouped together to cover the basics of outdoor, summer, and on-the-go care.

Product Name Product SKU Alternative Use/Name
Fine Hair & Body Powder RTL-112-103 Foot Powder
Shirley Temple Aloe Gel RTL-105-115 On-the-Go Hand Cleanser
Muscle Gel RTL-105-107 Muscle Relief
Vital Skin Cleanser RTL-102-103 After Swim Detox Shampoo & Body Wash


Makeup Removal Essentials

These products can easily be marketed in the makeup category to help remove both powder and cream products and give the skin a much-needed boost of hydration. Ideal after wearing heavy makeup and agitating the skin during the removal process.

Product Name Product SKU Alternative Use/Name
Micellar Water RTL-102-124 Makeup Remover
Vital Skin Cleanser RTL-102-103 Makeup Remover/Facial Cleanser
Peppermint Toner RTL-120-114 pH Balance Restore
Nighttime Nourishing Cream RTL-101-197 Hydration & Moisture Restore


Hair Care Basics

A grouping of products to nourish and support both the hair and scalp from cleansing, exfoliating, conditioning, and oil absorption.

Product Name Product SKU Alternative Use/Name
AHA Mint Walnut Body Polish RTL-113-120 Pre-Shampoo Scalp Exfoliator
Peppermint & Tea Tree Shampoo & Body Wash RTL-103-129 Sulfate Free Shampoo
Charcoal Cream Mask RTL-108-100 Conditioner/Hair Mask
Exquisite Face, Hair & Body Oil RTL-115-111 Hydrating Hair Oil & Style Prep
Fine Hair & Body Powder RTL-112-103 Dry Shampoo

 

Let us know your favorites!

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