Formulators know it all, right?
Our formulators here at Essential Wholesale are ready to assist almost anyone. However, when questions arise, often what is missing is why they are being asked. In most cases, someone reaches out about an experiment or recipe gone bad; but sometimes the answer may be deeper than someone’s ability to recall their education or knowledge. […]
Filed in: News & Stuff
Explore the New ‘Best Of’ Essential Sampler Pack
We get a lot of questions from customers asking where to start with our products—after all we have thousands to choose from! To make this easy and demonstrate some of our favorites, we’ve created the “Best Of” Essential Sampler Pack. In it, you’ll find a showcase of 11 of our best-selling favorites and a few […]
Filed in: News & Stuff, Product Spotlight
Tagged with:new products
How to Name Your Product & Upcoming Name Changes
In October we are changing the names of several products for a few reasons, so we thought we’d explore why we’re doing it and offer some tips on naming your own products with the perfect product name. The main issues you’ll run into while naming your skin or haircare products are FDA regulations on claims, […]
Filed in: Business Tips, Marketing, News & Stuff
Tagged with:launching a product
Upcoming Improvements to the Ready to Label Line
*Updated* Now is the time to order your labels for the holiday Ready To Label line! Further updates and improvements to the Ready to Label (RTL) line of products! Please Note: you can find all the information you need to create labels for any of our RTL products here. In October we are making several […]
Filed in: Essential Info, News & Stuff
11 Indie Beauty Trends from Indie Beauty Expo, Dallas
I just returned from Dallas last week after three very full days with the indie beauty team. The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands. Over the coming weeks we’ll share what we learned, starting […]
Filed in: Indie Beauty, News & Stuff
Tagged with:beauty trends
Affirming Organic Spa Sampler Pack
Love yourself fully, and love your skin with the new USDA certified Organic Affirming Spa Sample Pack. With a beautiful, bright, and clean scent profile of grapefruit and rosemary, this four-part collection is everything you need to treat yourself. Grapefruit is heralded as an energizing top note, and rosemary complements it with a grounding but […]
Filed in: News & Stuff, Organic Family & Lifestyle, Product Spotlight
Essential Gets Leaping Bunny Certified
Are you a consumer who consciously supports companies that sell ‘cruelty-free’ cosmetic products? Maybe you run your own natural & organic cosmetics company and hope to gain cruelty-free certification for your business? In either case, it is important to understand how to spot products that are affiliated with a legitimate certifying body, and how to gain a ‘cruelty-free’ certification designation […]
Filed in: Compliance, Essential Info, News & Stuff
Go Green! Sustainability IS Good Business.
Want to be inspired? Meet Rachel Hestmark and other Sustainability businesses in Portland. The Go Green Conference is a full day of sustainability learning for business and government decision-makers. I was lucky enough to attend this year and came away thoroughly energized and motivated by presentations from inspiring speakers, panels of small business owners, and […]
Are you Ready for Holiday Shoppers?
Are you Ready for Holiday Shoppers? If you have your holiday retail plan all worked out, congratulations. You’re ahead of the game, but not by much. The good news is that there’s still time to have a big finish to your year with some quick planning and a few marketing activities. Think Small North Americans […]
Filed in: Beauty, Health & Fitness, Business Tips, Marketing, News & Stuff, Private Label
Micellar Water: Magic in a bottle!
Growing up, I was taught by the many women in my life that a good skincare regimen is as important as brushing your teeth and showering. I was told to never to forget to wash my face, to apply plenty of sunscreen, and to use natural products instead of harsh chemicals whenever possible (yes, I […]
Filed in: Beauty, Health & Fitness, News & Stuff, Product Spotlight
Tagged with:micellar water