How to Define and Market Your Brand’s Hero Product

Written by: | January 8, 2019 | 2 responses

Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]

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2019 Skincare Trends

Written by: | November 5, 2018 | 3 responses

Looking to the future of beauty, we see technology, water scarcity, ingredient sustainability and overall environmental responsibility all influencing consumer behavior and their brand choices. While natural and organic ingredients continue to hold the spotlight, so, too, is there an increasing reliance on green chemistry. Now is the time to tackle these upcoming skincare trends […]

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How to Name Your Product & Upcoming Name Changes

Written by: | September 25, 2018 | Leave a Comment

In October we are changing the names of several products for a few reasons, so we thought we’d explore why we’re doing it and offer some tips on naming your own products with the perfect product name. The main issues you’ll run into while naming your skin or haircare products are FDA regulations on claims, […]

How to Deliver an Investor Pitch for Your Beauty Brand

Written by: | September 11, 2018 | Leave a Comment

A pitch deck is a brief presentation, often created using PowerPoint, to provide your audience–typically investors–with a quick overview of your business plan. During a pitch you present your business and your main brand idea to secure capital. To do this you’ll need a lot of information and preparation to handle the actual presentation and […]

Put your Best Cosmetic Label Forward

Written by: | September 1, 2018 | 11 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

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Getting Started With Online Retailers

Written by: | August 7, 2018 | Leave a Comment

Selling your beauty brand online is an important step, and beauty products account for roughly 9% of online shopping sales. It’s an easier way to get your products in front of more people, so it may be worth finding an online retail partner to sell your brand in their established store. Compiled from interviews with […]

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How To Choose A Logo For Your Beauty Brand

Written by: | July 24, 2018 | 3 responses

Your Logo and Your Brand – How to Choose a Logo Developing your brand and business will entail creating a beautiful and relevant logo, but finding the perfect design can be a real challenge. A logo is a chance to broadcast who you are to your target audience and catch their eye. It is, however, […]

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Selling Your Brand to Spas

Written by: | July 17, 2018 | 2 responses

Spas represent a tantalizing market for indie beauty brands because of their relatively small order sizes and the steady growth of the spa market. This article is drawn from interviews with several spa owners and industry professionals, and they offer guidance on how to create and maintain a relationship selling to spas. Spa revenue in […]

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Everything You Need to Know About CBD Skincare

Written by: | April 9, 2018 | 15 responses

We are launching a CBD-Inspired category and hope you’ll take advantage of this surging market trend! Derived from cannabis and hemp, CBD (aka cannabidiol) is being added to lotions, creams, oils, balms, and more. CBD skincare products have been featured in almost all major beauty publications as the market share increases, so now is the […]

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Should I hire PR for my Beauty Brand?

Written by: | March 19, 2018 | 2 responses

Should I start working with a PR firm to grow my beauty business? Once you’ve established your brand and developed reliable products, it can be hard breaking in to the larger market or getting to the next level in your business. Perhaps you’ve exhausted your capacity for social media, you’ve tapped out your local market, […]

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