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Skin Care Tips & Routines for Men

Written by: | June 15, 2021 | Leave a Comment

Skin care for men has only recently become a focus of the beauty industry, but globally men are increasing their use of skin care products with the same goals women have traditionally had: clean, healthy, youthful looking skin.   The men’s skin care market is expected to grow from ~$12.3 billion in 2020 to almost […]

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Creating Content to Grow Your Beauty Business

Written by: | January 4, 2021 | Leave a Comment

Why Create Content for Your Business? You’ve probably heard of content marketing, and the phrase “content is king”. But that isn’t always an inspiring thing to hear, especially when you’re out of ideas. Customers are looking for content that adds value to their own lives, whether through entertainment or information. This helps customers form a […]

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[Video] How to Use and Market Our Stock Skin Care Products

Written by: | March 30, 2020 | Leave a Comment

Do you want to market and sell our stock skin care products? In this video, Lauren shows you different ways you can use and market the stock products we sell here at Essential Wholesale & Labs. You’ll learn some not-so-conventional ways of how to use: Vital Skin Face & Body Cleanser as an after-swim shampoo Natural […]

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Marketing to Millennials and Gen Z: Our Favorite Tips

Written by: | July 9, 2019 | Leave a Comment

Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]

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Ways to Increase Sales in Your Beauty Store

Written by: | June 18, 2019 | 2 responses

Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]

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Marketing Tips for the Start-Up Beauty Brand

Written by: | April 26, 2019 | 3 responses

Overlooked Marketing Tips for Skin Care Brands Depending on the stage of your beauty brand, you may be ready to implement a new range of marketing strategies. Although the suggestions below may seem obvious, we’ve found that they often are overlooked and leave smaller brands at a disadvantage. The points listed here are targeted to […]

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How to Define and Market Your Brand’s Hero Product

Written by: | January 8, 2019 | 2 responses

Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]

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2019 Skincare Trends

Written by: | November 5, 2018 | 3 responses

Looking to the future of beauty, we see technology, water scarcity, ingredient sustainability and overall environmental responsibility all influencing consumer behavior and their brand choices. While natural and organic ingredients continue to hold the spotlight, so, too, is there an increasing reliance on green chemistry. Now is the time to tackle these upcoming skincare trends […]

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How to Name Your Product & Upcoming Name Changes

Written by: | September 25, 2018 | Leave a Comment

In October we are changing the names of several products for a few reasons, so we thought we’d explore why we’re doing it and offer some tips on naming your own products with the perfect product name. The main issues you’ll run into while naming your skin or haircare products are FDA regulations on claims, […]

How to Deliver an Investor Pitch for Your Beauty Brand

Written by: | September 11, 2018 | one response

A pitch deck is a brief presentation, often created using PowerPoint, to provide your audience–typically investors–with a quick overview of your business plan. During a pitch you present your business and your main brand idea to secure capital. To do this you’ll need a lot of information and preparation to handle the actual presentation and […]

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