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Marketing to Millennials and Gen Z: Our Favorite Tips

Written by: | July 9, 2019 | Leave a Comment

Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]

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Ways to Increase Sales in Your Beauty Store

Written by: | June 18, 2019 | 2 responses

Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]

Marketing Tips for the Start-Up Beauty Brand

Written by: | April 26, 2019 | 2 responses

Overlooked Marketing Tips for Skin Care Brands Depending on the stage of your beauty brand, you may be ready to implement a new range of marketing strategies. Although the suggestions below may seem obvious, we’ve found that they often are overlooked and leave smaller brands at a disadvantage. The points listed here are targeted to […]

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How to Define and Market Your Brand’s Hero Product

Written by: | January 8, 2019 | 2 responses

Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]

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2019 Skincare Trends

Written by: | November 5, 2018 | 3 responses

Looking to the future of beauty, we see technology, water scarcity, ingredient sustainability and overall environmental responsibility all influencing consumer behavior and their brand choices. While natural and organic ingredients continue to hold the spotlight, so, too, is there an increasing reliance on green chemistry. Now is the time to tackle these upcoming skincare trends […]

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How to Name Your Product & Upcoming Name Changes

Written by: | September 25, 2018 | Leave a Comment

In October we are changing the names of several products for a few reasons, so we thought we’d explore why we’re doing it and offer some tips on naming your own products with the perfect product name. The main issues you’ll run into while naming your skin or haircare products are FDA regulations on claims, […]

How to Deliver an Investor Pitch for Your Beauty Brand

Written by: | September 11, 2018 | one response

A pitch deck is a brief presentation, often created using PowerPoint, to provide your audience–typically investors–with a quick overview of your business plan. During a pitch you present your business and your main brand idea to secure capital. To do this you’ll need a lot of information and preparation to handle the actual presentation and […]

Put your Best Cosmetic Label Forward

Written by: | September 1, 2018 | 20 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

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Getting Started With Online Retailers

Written by: | August 7, 2018 | Leave a Comment

Selling your beauty brand online is an important step, and beauty products account for roughly 9% of online shopping sales. It’s an easier way to get your products in front of more people, so it may be worth finding an online retail partner to sell your brand in their established store. Compiled from interviews with […]

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How To Choose A Logo For Your Beauty Brand

Written by: | July 24, 2018 | 4 responses

Your Logo and Your Brand – How to Choose a Logo Developing your brand and business will entail creating a beautiful and relevant logo, but finding the perfect design can be a real challenge. A logo is a chance to broadcast who you are to your target audience and catch their eye. It is, however, […]