Skincare Packaging Basics: Choosing the Right Material for your Product

Written by: | October 30, 2018 | 2 responses

When you are getting ready to choose your skincare packaging — which we recommend you do as early in your skincare launch plan as possible– you’ll want to pay attention to the material of that package and how it will, or won’t react with your product. Natural, green skincare products are full of great ingredients […]

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Extending the Shelf Life of Cosmetics

Written by: | June 26, 2018 | Leave a Comment

Knowing the shelf-life of your cosmetic product is a key to understanding how you will package, promote, store, and manage inventory, including safety stock and projecting sell-through.  Short shelf lives probably mean you’ll want smaller size containers and cool storage with a small amount of safety stock. Longer shelf lives give you more flexibility.  That […]

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Weight vs. Volume When Measuring Ingredients (Finished Products, too!)

Written by: | October 9, 2017 | 11 responses

Weight vs. Volume; What’s the Big Deal? Which weighs more; a ton of feathers or a ton of bricks? You may have heard this riddle in middle school, and you may have even gotten the answer right. They both WEIGH a ton, however, your brain may have pictured a ton feathers and how you would […]

The Quality Assurance Process at Essential Wholesale & Labs

Written by: | October 2, 2017 | Leave a Comment

Natural & Organic Product Quality Assurance Products you purchase from Essential have been through a minimum of a seven-day quality assurance process to verify consistency in color, viscosity, scent, pH and of course, to ensure the product is free from microbial bacteria, yeast, and mold (fungus). The only exception is for anhydrous products like oil […]

Creating Custom Skincare Products Part 2 – Developing Your Bill of Material

Written by: | October 31, 2016 | 17 responses

A bill of material is a critical document for you and your manufacturer. When you started down the path of creating your own indie beauty brand, you were probably excited about creating a great product. You were probably less excited about the ins and outs of manufacturing, filling, and getting your product shelf-ready. In fact, some […]

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Evaluating Natural and Organic Cosmetic Manufacturers

Written by: | August 5, 2016 | 7 responses

So you think you might be ready to scale up production of your skincare, hair care and body care products.  Where do you start?  How do you select from all of the natural and organic cosmetic manufacturers available? What questions should you ask? What criterion should you use?  Those are great questions and ones that […]

Alcohol as a Preservative in Skin Care

Written by: | July 22, 2016 | 41 responses

Alcohol has received a lot of bad press when it comes to skincare, personal care & cosmetics. So why on earth would Essential Wholesale & Labs use it as a preservative in our premium quality Organically Preserved Bases? Well, I can tell you that it is with extreme fondness that we use this. Not only […]

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6 Activities to Help Define Your Niche and Plan Your Product Line

Written by: | June 16, 2016 | 2 responses

The term niche refers to a clearly defined, narrow segment of an eco-system. In marketing, we use this scientific term to define a market segment that enables companies to be big fish in a small pond instead of being small fish in a big pond. Your first job, to successfully serve a niche, is to […]

The Honest Company: A Manufacturer’s Perspective

Written by: | April 12, 2016 | 6 responses

  Do you know what’s in your bottle? You may have heard about the problems Jessica Alba and the Honest Company are facing. Due to what have turned out to be inaccurate claims in the Honest Company’s marketing materials, they are confronted with a potentially costly lawsuit as well as a dent in what had […]

Integrity and Ingredients Part III – Purity & Quality

Written by: | January 26, 2016 | Leave a Comment

Ingredient Quality – How do you Really Know? A simple Google search will return tens of thousands of results from companies claiming they have THE purest, most awesome, highest quality ingredients. Not everyone can be right, can they? The question becomes, how do you—without conducting your own lab experiments, really know if those ingredients are […]