Golden Rules of Graphic Design for Your Brand

Golden Rules of Graphic Design for Your Brand

Written by: | August 20, 2019 | Leave a Comment

We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]

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Navigating Internet Sales Tax, Your Business, and Essential

Written by: | August 7, 2019 | Leave a Comment

First let me be very clear:  I am a marketing professional, not a tax professional or attorney, and I have two goals in writing this blog: First, what I am writing below is intended to give you some resources so you can begin – or continue – your work in dealing with the rise of […]

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How to Test Your Cosmetic Packaging, and Staying Sustainable

Written by: | July 23, 2019 | Leave a Comment

Packaging can often become an unwelcome hassle when developing a skin or hair care line, so it pays to take your time in choosing the best option before launching your product. This means weighing your options and testing them thoroughly while ensuring you stay true to your brand. Let’s discuss ways you can (and should) […]

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5- Point Checklist – Are Your Labels FDA Compliant?

Written by: | July 15, 2019 | 5 responses

You might have noticed that we mention claims, compliance, and the FDA and Truth in Labeling quite frequently, but it’s with good reason. The FDA has increased its pursuit of cosmetic companies breaking rules and laws, so below is a 5-point checklist to help you on the road to FDA compliance. Need to know: FDA […]

Ways to Increase Sales in Your Beauty Store

Written by: | June 18, 2019 | 2 responses

Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]

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Why Some Products Can Never Be Organic–We’re looking at you, Water

Written by: | May 31, 2019 | 6 responses

When it comes time to find organic ingredients and products, you’ll quickly see that there are a few things that are never (and won’t ever) be classified as organic. This can be frustrating when you’re trying to certify your product, but there’s no getting around the scientific reasons that prevent things from being classed as […]

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How to Keep Up with Trends

Written by: | May 21, 2019 | Leave a Comment

Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]

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How to Choose a Distribution Center for Your Business

Written by: | April 16, 2019 | Leave a Comment

You may have heard both good and bad things about distribution centers, but depending on the size of your growing business it may be time to find one that fits your needs. If you choose right, it will make your life much easier and help keep your business more organized and running smoothly. There’s a […]

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Personalized Products: How to Personalize Your Brand for Customers

Written by: | March 12, 2019 | 2 responses

We recently attended a conference in San Francisco all about the growing trend of personalizing beauty products. It’s clear this will be one of the “next big things” in the beauty scene, but less clear is how smaller brands can compete. Let’s run down the main trends in this space and then discuss how to […]

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How to Balance Sustainability & Business Decisions

Written by: | January 29, 2019 | Leave a Comment

Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon.  Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree.  Sustainability is a worthy and necessary goal in cosmetics, but […]