Ways to Increase Sales in Your Beauty Store

Written by: | June 18, 2019 | Leave a Comment

Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]

clay powder what is organic definition skincare

Why Some Products Can Never Be Organic–We’re looking at you, Water

Written by: | May 31, 2019 | 6 responses

When it comes time to find organic ingredients and products, you’ll quickly see that there are a few things that are never (and won’t ever) be classified as organic. This can be frustrating when you’re trying to certify your product, but there’s no getting around the scientific reasons that prevent things from being classed as […]

bamboo skin care skincare face polish sustainable

How to Keep Up with Trends

Written by: | May 21, 2019 | Leave a Comment

Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]

Filed in: Business Tips

Tagged with:

distribution center how to choose beauty brand skincare

How to Choose a Distribution Center for Your Business

Written by: | April 16, 2019 | Leave a Comment

You may have heard both good and bad things about distribution centers, but depending on the size of your growing business it may be time to find one that fits your needs. If you choose right, it will make your life much easier and help keep your business more organized and running smoothly. There’s a […]

Filed in: Business Tips

Tagged with:

Personalized Products: How to Personalize Your Brand for Customers

Written by: | March 12, 2019 | 2 responses

We recently attended a conference in San Francisco all about the growing trend of personalizing beauty products. It’s clear this will be one of the “next big things” in the beauty scene, but less clear is how smaller brands can compete. Let’s run down the main trends in this space and then discuss how to […]

Filed in: Business Tips

Tagged with:

How to Balance Sustainability & Business Decisions

Written by: | January 29, 2019 | Leave a Comment

Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon.  Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree.  Sustainability is a worthy and necessary goal in cosmetics, but […]

inventory how to why every year

Why We Take Year-End Inventory & You Should Too!

Written by: | January 2, 2019 | one response

This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]

Filed in: Business Tips

Tagged with:

Farm Bill, CBD and Cosmetics

Written by: | December 18, 2018 | 5 responses

On December 12th, the US Congress passed The Hemp Farming Act of 2018 as part of this year’s Farm Bill. And the bill is on its way to the White House for signature by the President. This legislation legalizes the agricultural production of Hemp in the United States, and it then regulates that activity.  This […]

lavender oil skin care shortage

The High Cost of Lavender (and Other Ingredients)

Written by: | December 10, 2018 | 5 responses

The price of Lavender Essential Oil has gone up again this month – another 12% on average. This huge jump follows similar increases in price each of the last three months.  Our suppliers tell us to not expect to see price, or availability, relief until next summer when the new crop is out.  This means that […]

Filed in: Business TipsEssential Oils

Tagged with:

tariff price increase cosmetics skin care

Handling Price Increases & Tariffs in Cosmetics

Written by: | October 2, 2018 | 4 responses

Unpleasant though it may be, 2019 brings increases in ingredient prices from high demand and new tariffs. Given that these price increases are unavoidable, it’s important to take as many steps as possible to minimize any negative impacts on your business and for your customers—much as we are trying to do here as well. This […]

Filed in: Business Tips

Tagged with: