Creating Content to Grow Your Beauty Business
Why Create Content for Your Business? You’ve probably heard of content marketing, and the phrase “content is king”. But that isn’t always an inspiring thing to hear, especially when you’re out of ideas. Customers are looking for content that adds value to their own lives, whether through entertainment or information. This helps customers form a […]
Filed in: Business Tips, Marketing
Tagged with:business tips, content marketing, marketing
Why We Take Year-End Inventory & You Should Too!
This January, as we do every year, we are closing for part of the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means […]
Filed in: Business Tips
Tagged with:inventory
[Video] How to Use and Market Our Stock Skin Care Products
Do you want to market and sell our stock skin care products? In this video, Lauren shows you different ways you can use and market the stock products we sell here at Essential Wholesale & Labs. You’ll learn some not-so-conventional ways of how to use: Vital Skin Face & Body Cleanser as an after-swim shampoo Natural […]
Filed in: Business Tips, Marketing, Product Spotlight
Tagged with:how to market, making skin care, resell
Ways for Small Beauty Businesses to Navigate the Coronavirus
The new coronavirus has had intense and wide-reaching impacts on every industry, but there are ways to mitigate some of the negative impacts. Let’s break down what small beauty businesses can do in this time of uncertainty to stay relevant, accessible, and safe for both customers and employees. Polish & Focus Your Online Presence If […]
Filed in: Business Tips
Tagged with:coronavirus, small business
How to Quickly Start Selling Skin Care: 2019 Gift & Shopping Guide
Now that the holiday season is in full swing, we’ve put together our 2019 seasonal shopping guide to provide a little inspiration. Below you’ll find ideas for instant gifts (think Ready to Label) and ideas for how to make simple skin care recipes to carry you through the busy shopping period. This guide doubles as […]
Filed in: Business Tips
Creating Sets for New Product Lines: Ready to Label Pairing Guide
For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]
Filed in: Business Tips
Tagged with:ready to label
Golden Rules of Graphic Design for Your Brand
We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]
Filed in: Business Tips
Tagged with:graphic design
Navigating Internet Sales Tax, Your Business, and Essential
First let me be very clear: I am a marketing professional, not a tax professional or attorney, and I have two goals in writing this blog: First, what I am writing below is intended to give you some resources so you can begin – or continue – your work in dealing with the rise of […]
Filed in: Business Tips
Tagged with:Sales Tax
How to Test Your Cosmetic Packaging, and Staying Sustainable
Packaging can often become an unwelcome hassle when developing a skin or hair care line, so it pays to take your time in choosing the best option before launching your product. This means weighing your options and testing them thoroughly while ensuring you stay true to your brand. Let’s discuss ways you can (and should) […]
Filed in: Business Tips
5- Point Checklist – Are Your Labels FDA Compliant?
You might have noticed that we mention claims, compliance, and the FDA and Truth in Labeling quite frequently, but it’s with good reason. The FDA has increased its pursuit of cosmetic companies breaking rules and laws, so below is a 5-point checklist to help you on the road to FDA compliance. Need to know: FDA […]
Filed in: Business Tips, Compliance
Tagged with:compliance, FDA, Label Guidelines