How to Deliver an Investor Pitch for Your Beauty Brand
A pitch deck is a brief presentation, often created using PowerPoint, to provide your audience–typically investors–with a quick overview of your business plan. During a pitch you present your business and your main brand idea to secure capital. To do this you’ll need a lot of information and preparation to handle the actual presentation and […]
Filed in: Business Tips, Marketing
Getting Started With Online Retailers
Selling your beauty brand online is an important step, and beauty products account for roughly 9% of online shopping sales. It’s an easier way to get your products in front of more people, so it may be worth finding an online retail partner to sell your brand in their established store. Compiled from interviews with […]
Filed in: Business Tips, Marketing
How To Choose A Logo For Your Beauty Brand
Your Logo and Your Brand – How to Choose a Logo Developing your brand and business will entail creating a beautiful and relevant logo, but finding the perfect design can be a real challenge. A logo is a chance to broadcast who you are to your target audience and catch their eye. It is, however, […]
Filed in: Business Tips, Marketing
Tagged with:beauty business, branding, logo
Selling Your Brand to Spas
Spas represent a tantalizing market for indie beauty brands because of their relatively small order sizes and the steady growth of the spa market. This article is drawn from interviews with several spa owners and industry professionals, and they offer guidance on how to create and maintain a relationship selling to spas. Spa revenue in […]
Filed in: Business Tips, Marketing
Negotiating Successful Retail Contracts
So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract. Good for you! Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]
Filed in: Business Tips, Indie Beauty
Tagged with:business, distribution, retail
Key Takeaways from Indie BeautyX Retail Summit – Dallas
Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]
Filed in: Business Tips, Indie Beauty
Tagged with:business tips, indie beauty, retail
How to Get More Reviews
Reviews can make or break the sales of any product, and they are particularly important for online-based businesses. This feels like common sense, and it is, but it’s a good idea to cover how reviews can help your business and how to get customers to review your products. So here we’ll take some time to […]
Filed in: Business Tips
Getting Started with Digital Marketing
An Introduction to Digital Marketing in 2018 Digital marketing is an unavoidable part of growing a beauty or skincare business. Other forms of marketing may still draw customers, but digital marketing is the real breadwinner. This article explores some basic questions and offers a rough and ready guide to implementing your own digital marketing campaigns. […]
Filed in: Business Tips, Marketing
Tagged with:digital marketing, how to market
Contacting Your Influencer – Influencer Marketing
We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]
Filed in: Business Tips, Marketing
Tagged with:influencer marketing
Choosing an Influencer – Influencer Marketing
Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]
Filed in: Business Tips, Marketing
Tagged with:choose an influencer, influencer marketing