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Negotiating Successful Retail Contracts

Written by: | June 5, 2018 | Leave a Comment

So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract.  Good for you!  Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]

Key Takeaways from Indie BeautyX Retail Summit – Dallas

Written by: | May 15, 2018 | 2 responses

Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]

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How to Get More Reviews

Written by: | May 1, 2018 | Leave a Comment

Reviews can make or break the sales of any product, and they are particularly important for online-based businesses. This feels like common sense, and it is, but it’s a good idea to cover how reviews can help your business and how to get customers to review your products. So here we’ll take some time to […]

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Getting Started with Digital Marketing

Written by: | March 6, 2018 | 3 responses

An Introduction to Digital Marketing in 2018 Digital marketing is an unavoidable part of growing a beauty or skincare business. Other forms of marketing may still draw customers, but digital marketing is the real breadwinner. This article explores some basic questions and offers a rough and ready guide to implementing your own digital marketing campaigns. […]

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Contacting Your Influencer – Influencer Marketing

Written by: | February 20, 2018 | Leave a Comment

We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]

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Choosing an Influencer – Influencer Marketing

Written by: | February 12, 2018 | 8 responses

Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]

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What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 3 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

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Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

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Vitamin C in Skincare – Growing Your Line

Written by: | December 21, 2017 | 4 responses

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

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Plan Now for the New Year

Written by: | December 19, 2017 | Leave a Comment

  With the end of the year just around the corner, it’s time to plan now for the new year. Special considerations should be made about tying up loose ends and getting everything in order for the end of the (tax) year. It’s also a great time to do some serious strategic planning and competitive […]

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