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How to Keep Up with Trends

Written by: | May 21, 2019 | Leave a Comment

Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]

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How to Choose a Distribution Center for Your Business

Written by: | April 16, 2019 | Leave a Comment

You may have heard both good and bad things about distribution centers, but depending on the size of your growing business it may be time to find one that fits your needs. If you choose right, it will make your life much easier and help keep your business more organized and running smoothly. There’s a […]

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Personalized Products: How to Personalize Your Brand for Customers

Written by: | March 12, 2019 | 2 responses

We recently attended a conference in San Francisco all about the growing trend of personalizing beauty products. It’s clear this will be one of the “next big things” in the beauty scene, but less clear is how smaller brands can compete. Let’s run down the main trends in this space and then discuss how to […]

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How to Balance Sustainability & Business Decisions

Written by: | January 29, 2019 | Leave a Comment

Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon.  Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree.  Sustainability is a worthy and necessary goal in cosmetics, but […]

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Why We Take Year-End Inventory & You Should Too!

Written by: | January 2, 2019 | one response

This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]

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Farm Bill, CBD and Cosmetics

Written by: | December 18, 2018 | 5 responses

On December 12th, the US Congress passed The Hemp Farming Act of 2018 as part of this year’s Farm Bill. And the bill is on its way to the White House for signature by the President. This legislation legalizes the agricultural production of Hemp in the United States, and it then regulates that activity.  This […]

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The High Cost of Lavender (and Other Ingredients)

Written by: | December 10, 2018 | 5 responses

The price of Lavender Essential Oil has gone up again this month – another 12% on average. This huge jump follows similar increases in price each of the last three months.  Our suppliers tell us to not expect to see price, or availability, relief until next summer when the new crop is out.  This means that […]

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Handling Price Increases & Tariffs in Cosmetics

Written by: | October 2, 2018 | 4 responses

Unpleasant though it may be, 2019 brings increases in ingredient prices from high demand and new tariffs. Given that these price increases are unavoidable, it’s important to take as many steps as possible to minimize any negative impacts on your business and for your customers—much as we are trying to do here as well. This […]

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How to Name Your Product & Upcoming Name Changes

Written by: | September 25, 2018 | Leave a Comment

In October we are changing the names of several products for a few reasons, so we thought we’d explore why we’re doing it and offer some tips on naming your own products with the perfect product name. The main issues you’ll run into while naming your skin or haircare products are FDA regulations on claims, […]

How to Deliver an Investor Pitch for Your Beauty Brand

Written by: | September 11, 2018 | Leave a Comment

A pitch deck is a brief presentation, often created using PowerPoint, to provide your audience–typically investors–with a quick overview of your business plan. During a pitch you present your business and your main brand idea to secure capital. To do this you’ll need a lot of information and preparation to handle the actual presentation and […]