Ways to Increase Sales in Your Beauty Store
Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]
Filed in: Business Tips, Marketing
Why Some Products Can Never Be Organic–We’re looking at you, Water
When it comes time to find organic ingredients and products, you’ll quickly see that there are a few things that are never (and won’t ever) be classified as organic. This can be frustrating when you’re trying to certify your product, but there’s no getting around the scientific reasons that prevent things from being classed as […]
Filed in: Business Tips, Compliance, Ingredients, Organic Family & Lifestyle
Tagged with:ingredients, organic
How to Keep Up with Trends
Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]
Filed in: Business Tips
Tagged with:Trends
How to Choose a Distribution Center for Your Business
You may have heard both good and bad things about distribution centers, but depending on the size of your growing business it may be time to find one that fits your needs. If you choose right, it will make your life much easier and help keep your business more organized and running smoothly. There’s a […]
Filed in: Business Tips
Tagged with:distribution centers
Personalized Products: How to Personalize Your Brand for Customers
We recently attended a conference in San Francisco all about the growing trend of personalizing beauty products. It’s clear this will be one of the “next big things” in the beauty scene, but less clear is how smaller brands can compete. Let’s run down the main trends in this space and then discuss how to […]
Filed in: Business Tips
Tagged with:Personalized
How to Balance Sustainability & Business Decisions
Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon. Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree. Sustainability is a worthy and necessary goal in cosmetics, but […]
Filed in: Business Tips, Organic Family & Lifestyle
Why We Take Year-End Inventory & You Should Too!
This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]
Filed in: Business Tips
Tagged with:inventory
Farm Bill, CBD and Cosmetics
On December 12th, the US Congress passed The Hemp Farming Act of 2018 as part of this year’s Farm Bill. And the bill is on its way to the White House for signature by the President. This legislation legalizes the agricultural production of Hemp in the United States, and it then regulates that activity. This […]
Filed in: Business Tips, Compliance, Ingredients
Tagged with:CBD, compliance, Hemp
The High Cost of Lavender (and Other Ingredients)
The price of Lavender Essential Oil has gone up again this month – another 12% on average. This huge jump follows similar increases in price each of the last three months. Our suppliers tell us to not expect to see price, or availability, relief until next summer when the new crop is out. This means that […]
Filed in: Business Tips, Essential Oils
Tagged with:lavender
Handling Price Increases & Tariffs in Cosmetics
Unpleasant though it may be, 2019 brings increases in ingredient prices from high demand and new tariffs. Given that these price increases are unavoidable, it’s important to take as many steps as possible to minimize any negative impacts on your business and for your customers—much as we are trying to do here as well. This […]
Filed in: Business Tips
Tagged with:pricing