Put your Best Cosmetic Label Forward

Written by: | September 1, 2018 | 11 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

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Negotiating Successful Retail Contracts

Written by: | June 5, 2018 | Leave a Comment

So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract.  Good for you!  Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]

11 Indie Beauty Trends from Indie Beauty Expo, Dallas

Written by: | May 11, 2018 | 9 responses

I just returned from Dallas last week after three very full days with the indie beauty team.  The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands.  Over the coming weeks we’ll share what we learned, starting […]

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Essential’s Sustainability Score Card

Written by: | April 20, 2018 | Leave a Comment

Since our beginnings, we’ve been focused on creating a sustainable skincare company.  Not only do we carefully source ingredients from sustainable producers, we invest in sustainability measures in our manufacturing and business practices. Here’s a quick update on our sustainability efforts – thank you for your support in helping us with these initiatives! Carbon Offset […]

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Baby & Me Vegan Products for Babies and their Adults

Written by: | April 2, 2018 | 27 responses

Introducing Essential’s Baby & Me product line Sales of natural, organic, and vegan baby products are outpacing the personal care natural and organic market, with 12.5% sales growth expected in 2017.  It’s good business to be thinking about the little ones and their caregivers as you plan your product lines. In this new lineup you’ll […]

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Sirius Skincare for Women

Written by: | January 23, 2018 | Leave a Comment

Let your Natural Beauty Shine Introducing Stellar Skincare with the Sirius Collection for Women. Inspired by the brightest star in the sky, the Sirius Collection was expertly formulated to let your natural beauty shine brightly all year long. Both the day and night moisturizers are infused with Essential’s exclusive Women’s Balance EO Blend with Clary Sage, […]

Put your Best Face Forward with Five for Men

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A New Collection for Men, and the Women Who Love Them. Five for Men! Straightforward grooming for men with exceptionally crafted products for skin and hair.  With just five simple steps, men can wash, shave, and groom.  And unlike many men’s products, these are scented with a uniquely masculine blend of ginger, coriander, and frankincense […]

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Top Tips for Selling Cosmetics on Amazon

Written by: | December 4, 2017 | 2 responses

  Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be part of that marketplace?  However… being successful on Amazon, like any other retail channel, takes some know-how, perseverance, and adaptability. Amazon’s rules of engagement change–often without […]

Reaching Millennial Consumers

Written by: | November 6, 2017 | 2 responses

Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017.  By the end of 2018, millennials will have the strongest buying power of any generation in the United States.  And, they have different criteria for their choices, […]

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Oakmoss Absolute for Men’s Skincare

Written by: | October 2, 2017 | Leave a Comment

 Oakmoss Absolute Rich and earthy, Oakmoss Absolute is an excellent choice when creating that perfect signature scent for your Men’s Skincare Line. Lichen (Evernia prunasti) has a uniquely masculine and sensual aroma. The deep undertones of bark and moss are both uplifting and grounding. Oakmoss provides an intense earthy, smokey richness reminiscent of fall leaves […]