The Perfect Facial Exfoliator

Written by: | May 17, 2019 | 2 responses

Have you been looking for the perfect facial exfoliator? We think we’ve found it! Bamboo Exfoliator ticks all the boxes for us: Sustainable, renewable and biodegradable Vegan GMO-free No gluten, palm or parabens No plastic beads to pollute our oceans and rivers Gentle enough for delicate facial skin Powerful enough for even rough elbows, feet […]

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Success Tips for Developing your Product Line: Formulations

Written by: | April 1, 2019 | Leave a Comment

For most of us, developing a new skincare product or product line is exciting, scary, exhilarating, and full of ‘blanks’ in your knowledge bank.  Few of us know everything about bringing a skincare product to market and working with all the suppliers, vendors and partners you need to be successful. This blog will share with […]

Farm Bill, CBD and Cosmetics

Written by: | December 18, 2018 | 5 responses

On December 12th, the US Congress passed The Hemp Farming Act of 2018 as part of this year’s Farm Bill. And the bill is on its way to the White House for signature by the President. This legislation legalizes the agricultural production of Hemp in the United States, and it then regulates that activity.  This […]

The High Cost of Lavender (and Other Ingredients)

Written by: | December 10, 2018 | 5 responses

The price of Lavender Essential Oil has gone up again this month – another 12% on average. This huge jump follows similar increases in price each of the last three months.  Our suppliers tell us to not expect to see price, or availability, relief until next summer when the new crop is out.  This means that […]

Filed in: Business TipsEssential Oils

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Skincare Packaging Basics: Choosing the Right Material for your Product

Written by: | October 30, 2018 | 2 responses

When you are getting ready to choose your skincare packaging — which we recommend you do as early in your skincare launch plan as possible– you’ll want to pay attention to the material of that package and how it will, or won’t react with your product. Natural, green skincare products are full of great ingredients […]

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Put your Best Cosmetic Label Forward

Written by: | September 1, 2018 | 20 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

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Negotiating Successful Retail Contracts

Written by: | June 5, 2018 | Leave a Comment

So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract.  Good for you!  Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]

11 Indie Beauty Trends from Indie Beauty Expo, Dallas

Written by: | May 11, 2018 | 9 responses

I just returned from Dallas last week after three very full days with the indie beauty team.  The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands.  Over the coming weeks we’ll share what we learned, starting […]

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Essential’s Sustainability Score Card

Written by: | April 20, 2018 | Leave a Comment

Since our beginnings, we’ve been focused on creating a sustainable skincare company.  Not only do we carefully source ingredients from sustainable producers, we invest in sustainability measures in our manufacturing and business practices. Here’s a quick update on our sustainability efforts – thank you for your support in helping us with these initiatives! Carbon Offset […]

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Baby & Me Vegan Products for Babies and their Adults

Written by: | April 2, 2018 | 27 responses

Introducing Essential’s Baby & Me product line Sales of natural, organic, and vegan baby products are outpacing the personal care natural and organic market, with 12.5% sales growth expected in 2017.  It’s good business to be thinking about the little ones and their caregivers as you plan your product lines. In this new lineup you’ll […]

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