How to Keep Up with Trends

Written by: | May 21, 2019 | Leave a Comment

Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]

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Exciting New Products in Time for Summer!

Written by: | May 14, 2019 | Leave a Comment

We’re introducing exciting new products in time for summer you customers will love! From spring cleaning to premium face polishes for pampering and cooling gels for the athletes, you’ll find something you love in our new lineup. For the casual or dedicated athlete, meet Arctic Blue Cooling Gel. A supremely relaxing gel that provides an […]

Developing Your Outdoor-Focused Skin & Hair Care Line

Written by: | May 8, 2019 | Leave a Comment

Essential offers a wide variety of products, many of which can be easily marketed as seasonal, sport, camping, and general outdoor experience-inspired. As a company that calls the Pacific Northwest our home, seasonal products have a huge role in the market. When the sun only graces you for a few months out of the year, […]

Determining the Shelf Life of Your Products

Written by: | April 29, 2019 | 5 responses

A product’s shelf life is the range of time a product, stored following the specific instructions by the manufacturer, will be usable. Since this is a broad description,  it can be interpreted in multiple ways, however, in our industry, it’s tied to a formula breaking over time, or bacteria or other undesirable build up. In […]

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Formulators know it all, right?

Written by: | February 19, 2019 | 2 responses

Our formulators here at Essential Wholesale are ready to assist almost anyone. However, when questions arise, often what is missing is why they are being asked. In most cases, someone reaches out about an experiment or recipe gone bad; but sometimes the answer may be deeper than someone’s ability to recall their education or knowledge. […]

Filed in: News & Stuff