There is a growing awareness in the beauty industry that pollution affects not only lungs, but leaves its mark on our skin too. Anti-pollution skincare, usually lotions or creams, are increasingly popular in urban markets. So let’s discuss the effects of pollution and how you can create your own products to fight against it. […]
Filed in: Beauty, Health & Fitness
Tagged with:Antioxidant, pollution
Today we’re talking about our furry and feathered friends, because they deserve great products, too. Did you know 65% of all US households have at least one pet in them?! That’s 80 million households where humans and pets are hanging out enjoying each other and making life better for everyone. And the 2017-2018 trends show […]
Filed in: Aromatherapy, Product Spotlight
Tagged with:essential oils, pets
We are launching a CBD-Inspired category and hope you’ll take advantage of this surging market trend! Derived from cannabis and hemp, CBD (aka cannabidiol) is being added to lotions, creams, oils, balms, and more. CBD skincare products have been featured in almost all major beauty publications as the market share increases, so now is the […]
Filed in: Ingredients, Marketing
Should I start working with a PR firm to grow my beauty business? Once you’ve established your brand and developed reliable products, it can be hard breaking in to the larger market or getting to the next level in your business. Perhaps you’ve exhausted your capacity for social media, you’ve tapped out your local market, […]
Meet the delicious Endless Summer Spa Pack, designed to capture the best of the summer sun and skin year round! Combining some of our time-tested favorites with new star products, this collection will leave you feeling beach ready from head to toe, any time of year. Virgin Coconut Sugar Scrub (USDA Certified Organic) Exfoliate and […]
Filed in: Product Spotlight
Tagged with:spa pack
An Introduction to Digital Marketing in 2018 Digital marketing is an unavoidable part of growing a beauty or skincare business. Other forms of marketing may still draw customers, but digital marketing is the real breadwinner. This article explores some basic questions and offers a rough and ready guide to implementing your own digital marketing campaigns. […]
Filed in: Business Tips, Marketing
Tagged with:digital marketing, how to market
Love yourself fully, and love your skin with the new USDA certified Organic Affirming Spa Sample Pack. With a beautiful, bright, and clean scent profile of grapefruit and rosemary, this four-part collection is everything you need to treat yourself. Grapefruit is heralded as an energizing top note, and rosemary complements it with a grounding but […]
Filed in: News & Stuff, Organic Family & Lifestyle, Product Spotlight
We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]
Filed in: Business Tips, Marketing
Tagged with:influencer marketing
Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]
Filed in: Business Tips, Marketing
Tagged with:choose an influencer, influencer marketing
Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]
Filed in: Business Tips, Marketing
Tagged with:influencer marketing