Our 6 Favorite Oregon-Sourced Ingredients

Written by: | February 12, 2019 | Leave a Comment

Sourcing ingredients is a crucial part of any cosmetics company, and we love that we can source such great local ingredients from here in the Pacific Northwest. One of the reasons we also love living and working here creating cosmetics is the wonderful natural environment. Some of the purest (and tastiest!) water runs through our […]

Start Using Tea in Skin Care – Here’s Why & How

Written by: | February 5, 2019 | 4 responses

Tea is one of my favorite ingredients in skincare—it combines powerful antioxidants, minerals and other key skin-loving compounds that can make a noticeable difference in how your skin looks and feels. Let’s start with some background and then explore our favorite products using tea for skin care, and how to make them your own. History […]

How to Balance Sustainability & Business Decisions

Written by: | January 29, 2019 | Leave a Comment

Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon.  Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree.  Sustainability is a worthy and necessary goal in cosmetics, but […]

Try the Organic Collection Sampler – New & Improved USDA Certified Favorites!

Written by: | January 22, 2019 | Leave a Comment

One of our best-selling samplers, the USDA Certified Organic Collection has been reimagined and we’re excited to introduce you to the New USDA Certified Organic Collection Sampler.  You’ll love this collection of best-selling products selected to inspire and delight you, your customers and of course, your skin.  Selected from 24 of our Organic finished products […]

Explore the New ‘Best Of’ Essential Sampler Pack

Written by: | January 15, 2019 | 4 responses

We get a lot of questions from customers asking where to start with our products—after all we have thousands to choose from! To make this easy and demonstrate some of our favorites, we’ve created the “Best Of” Essential Sampler Pack. In it, you’ll find a showcase of 11 of our best-selling favorites and a few […]

How to Define and Market Your Brand’s Hero Product

Written by: | January 8, 2019 | 2 responses

Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]

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Why We Take Year-End Inventory & You Should Too!

Written by: | January 2, 2019 | one response

This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]

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DIY Basics: Making Cosmetics at Home

Written by: | December 26, 2018 | Leave a Comment

Making  Cosmetics at Home Getting Started with DIY Basics This blog is for anyone who wants to give home crafting cosmetics a try. We will go over the necessary materials and equipment you will need to get started for DIY basics, as well as instructions on how to create to delightful formulations: a beautiful facial […]

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Introducing the Natural Hair Category

Written by: | December 18, 2018 | Leave a Comment

Natural Hair Products Every type and texture of hair usually needs its own beauty regimen, and you’ll probably have figured out your own, through trial and error, over your lifetime. To be more inclusive of curlier and more textured hair, we’ve collected our Natural Hair Collection, specifically formulated and chosen to suit a greater variety […]

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A Trend Towards Sustainability – Water Use in Cosmetics

Written by: | November 27, 2018 | Leave a Comment

We all know that sustainability is in, and many brands have been working hard to ensure they are formulating with less water. As it becomes a more protected resource, brands will have to make considerations for how that will impact their product choices. The industry will most likely be seeing an increase in anhydrous (water-free) […]

Filed in: Sustainability