Sourcing ingredients is a crucial part of any cosmetics company, and we love that we can source such great local ingredients from here in the Pacific Northwest. One of the reasons we also love living and working here creating cosmetics is the wonderful natural environment. Some of the purest (and tastiest!) water runs through our […]
Filed in: Ingredients, Product Spotlight
Tagged with:Local ingredients, oregon
Tea is one of my favorite ingredients in skincare—it combines powerful antioxidants, minerals and other key skin-loving compounds that can make a noticeable difference in how your skin looks and feels. Let’s start with some background and then explore our favorite products using tea for skin care, and how to make them your own. History […]
Filed in: Ingredients, Product Spotlight
Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon. Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree. Sustainability is a worthy and necessary goal in cosmetics, but […]
Filed in: Business Tips, Organic Family & Lifestyle
One of our best-selling samplers, the USDA Certified Organic Collection has been reimagined and we’re excited to introduce you to the New USDA Certified Organic Collection Sampler. You’ll love this collection of best-selling products selected to inspire and delight you, your customers and of course, your skin. Selected from 24 of our Organic finished products […]
Filed in: Organic News, Product Spotlight
Tagged with:organic, sampler pack
We get a lot of questions from customers asking where to start with our products—after all we have thousands to choose from! To make this easy and demonstrate some of our favorites, we’ve created the “Best Of” Essential Sampler Pack. In it, you’ll find a showcase of 11 of our best-selling favorites and a few […]
Filed in: News & Stuff, Product Spotlight
Tagged with:new products
Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]
Filed in: Marketing
Tagged with:hero product, marketing
This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]
Filed in: Business Tips
Tagged with:inventory
Making Cosmetics at Home Getting Started with DIY Basics This blog is for anyone who wants to give home crafting cosmetics a try. We will go over the necessary materials and equipment you will need to get started for DIY basics, as well as instructions on how to create to delightful formulations: a beautiful facial […]
Natural Hair Products Every type and texture of hair usually needs its own beauty regimen, and you’ll probably have figured out your own, through trial and error, over your lifetime. To be more inclusive of curlier and more textured hair, we’ve collected our Natural Hair Collection, specifically formulated and chosen to suit a greater variety […]
Filed in: Product Spotlight
Tagged with:curly, natural hair
We all know that sustainability is in, and many brands have been working hard to ensure they are formulating with less water. As it becomes a more protected resource, brands will have to make considerations for how that will impact their product choices. The industry will most likely be seeing an increase in anhydrous (water-free) […]
Filed in: Sustainability