Product Spotlight: CoQ10 Hydrating Cream-to-Gel

Written by: | January 23, 2020 | 2 responses

CoQ10 Hydrating Cream-to-Gel We’re excited to let you know about our newest innovative product: CoQ10 Hydrating Cream-to-Gel. A few things make this unusual, so let’s go through the ingredient deck and cover its unique texture and features. This Cream-to-Gel is the kind of product that will stand out in your brand, and we hope you’ll […]

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Understanding How Sunless Tanners Work

Written by: | December 30, 2019 | 4 responses

We hope you’ve had a chance to try our Sunless Tanning Gel, but if not, now’s a great time to order a sample. It creates a light-to-medium tan on pale skin tones, and we love its gel feel and fast absorption (no more waiting around in a towel as it dries). Let’s break down how […]

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How to Use Allantoin in Skin Care

Written by: | December 17, 2019 | 2 responses

You might have noticed that allantoin is a popular ingredient in a range of skin and personal care products, ranging from toothpastes, sun care products, all the way through hair care and face creams. This blog discusses what allantoin is, why it’s such a versatile ingredient, and how you can incorporate it into your own […]

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How to Use Beta-Carotene in Skin Care

Written by: | December 3, 2019 | Leave a Comment

Beta-Carotene (or ß-Carotene) is an excellent skin care ingredient, serving as an antioxidant and precursor to vitamin A, thus is frequently referred to as provitamin A. It’s a wonderful skin conditioning ingredient and is also used as a cosmetic colorant. Let’s breakdown what it is, where it’s found, and how to use it. What is […]

How to Quickly Start Selling Skin Care: 2019 Gift & Shopping Guide

Written by: | November 19, 2019 | 4 responses

Now that the holiday season is in full swing, we’ve put together our 2019 seasonal shopping guide to provide a little inspiration. Below you’ll find ideas for instant gifts (think Ready to Label) and ideas for how to make simple skin care recipes to carry you through the busy shopping period. This guide doubles as […]

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Creating Sets for New Product Lines: Ready to Label Pairing Guide

Written by: | September 24, 2019 | Leave a Comment

For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]

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How to Use Concentrate Bases to Personalize Your Brand

Written by: | September 17, 2019 | 4 responses

One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At Essential we have three cream bases, each designed to be used with additives and scents of your choice. They function as easy and personalizable bases that are stable enough to have a significant […]

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Why “Free From” Claims Can Be Dangerous For Your Brand

Written by: | September 10, 2019 | 9 responses

You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]

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Golden Rules of Graphic Design for Your Brand

Written by: | August 20, 2019 | 2 responses

We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]

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How to Test Your Cosmetic Packaging, and Staying Sustainable

Written by: | July 23, 2019 | one response

Packaging can often become an unwelcome hassle when developing a skin or hair care line, so it pays to take your time in choosing the best option before launching your product. This means weighing your options and testing them thoroughly while ensuring you stay true to your brand. Let’s discuss ways you can (and should) […]

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