We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]
Filed in: Business Tips
Tagged with:graphic design
Packaging can often become an unwelcome hassle when developing a skin or hair care line, so it pays to take your time in choosing the best option before launching your product. This means weighing your options and testing them thoroughly while ensuring you stay true to your brand. Let’s discuss ways you can (and should) […]
Filed in: Business Tips
You might have noticed that we mention claims, compliance, and the FDA and Truth in Labeling quite frequently, but it’s with good reason. The FDA has increased its pursuit of cosmetic companies breaking rules and laws, so below is a 5-point checklist to help you on the road to FDA compliance. Need to know: FDA […]
Filed in: Business Tips, Compliance
Tagged with:compliance, FDA, Label Guidelines
Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]
Filed in: Marketing
Tagged with:marketing, millennials
DMAE is one of our favorite ingredients at Essential, and it’s ended up in many of our bestselling products. But like so much of the cosmetics industry, it’s an ingredient many people don’t fully understand. Here we’ll talk about what it is, how to use it, and why (we think) you’ll love it too. What […]
Filed in: Ingredients
Tagged with:DMAE
One of the major challenges in ‘natural’ skincare or clean chemistry as a whole is finding ways to color products that not only look beautiful but impart benefits of their own. The real jackpot is finding a plant-based solution that creates lasting and stable color. Happily, we have found a great solution and are pleased […]
Filed in: Ingredients, Product Spotlight
Tagged with:natural color
Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]
Filed in: Business Tips, Marketing
When it comes time to find organic ingredients and products, you’ll quickly see that there are a few things that are never (and won’t ever) be classified as organic. This can be frustrating when you’re trying to certify your product, but there’s no getting around the scientific reasons that prevent things from being classed as […]
Filed in: Business Tips, Compliance, Ingredients, Organic Family & Lifestyle
Tagged with:ingredients, organic
You may already be familiar with the excellent new Bamboo Face & Body Polish, but we encourage you to try a sample of this premium and eco-friendly exfoliator. Safe for both your delicate facial skin and the environment, it uses sustainable bamboo stem extract to achieve gentle physical exfoliation ideal in a spa setting. One […]
Filed in: Product Spotlight
Tagged with:bamboo
Overlooked Marketing Tips for Skin Care Brands Depending on the stage of your beauty brand, you may be ready to implement a new range of marketing strategies. Although the suggestions below may seem obvious, we’ve found that they often are overlooked and leave smaller brands at a disadvantage. The points listed here are targeted to […]
Filed in: Marketing
Tagged with:Marketing tips