Creating Sets for New Product Lines: Ready to Label Pairing Guide

Written by: | September 24, 2019 | Leave a Comment

For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]

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How to Use Concentrate Bases to Personalize Your Brand

Written by: | September 17, 2019 | 2 responses

One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At Essential we have three cream bases, each designed to be used with additives and scents of your choice. They function as easy and personalizable bases that are stable enough to have a significant […]

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Why “Free From” Claims Can Be Dangerous For Your Brand

Written by: | September 10, 2019 | 9 responses

You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]

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Golden Rules of Graphic Design for Your Brand

Written by: | August 20, 2019 | 2 responses

We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]

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How to Test Your Cosmetic Packaging, and Staying Sustainable

Written by: | July 23, 2019 | one response

Packaging can often become an unwelcome hassle when developing a skin or hair care line, so it pays to take your time in choosing the best option before launching your product. This means weighing your options and testing them thoroughly while ensuring you stay true to your brand. Let’s discuss ways you can (and should) […]

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5- Point Checklist – Are Your Labels FDA Compliant?

Written by: | July 15, 2019 | 7 responses

You might have noticed that we mention claims, compliance, and the FDA and Truth in Labeling quite frequently, but it’s with good reason. The FDA has increased its pursuit of cosmetic companies breaking rules and laws, so below is a 5-point checklist to help you on the road to FDA compliance. Need to know: FDA […]

Marketing to Millennials and Gen Z: Our Favorite Tips

Written by: | July 9, 2019 | Leave a Comment

Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]

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DMAE: What it is & How to Use it

Written by: | July 3, 2019 | 6 responses

DMAE is one of our favorite ingredients at Essential, and it’s ended up in many of our bestselling products. But like so much of the cosmetics industry, it’s an ingredient many people don’t fully understand. Here we’ll talk about what it is, how to use it, and why (we think) you’ll love it too. What […]

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Switching to Natural Colors, and the DMAE & Kaolin Clay Powder Mask

Written by: | June 28, 2019 | one response

One of the major challenges in ‘natural’ skincare or clean chemistry as a whole is finding ways to color products that not only look beautiful but impart benefits of their own. The real jackpot is finding a plant-based solution that creates lasting and stable color. Happily, we have found a great solution and are pleased […]

Ways to Increase Sales in Your Beauty Store

Written by: | June 18, 2019 | 2 responses

Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]