How to apply custom labels to cosmetic products.

How to Apply Labels to Your Custom Cosmetic Products

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Applying labels to your newly bottled cosmetics can feel tricky. What if the labels go on crooked? Do you need a labeling machine? How do you center the labels on the bottle?

Labeling your own cosmetic products shouldn’t give you a headache, and it doesn’t have to.

In this video you’ll learn a simple DIY method for applying labels to your custom cosmetic products.

(NOTE: Before you print your labels, run through our quick 5-point checklist to make sure your labels are FDA compliant.)


Watch The Step By Step Video For How to Apply Labels to Your Cosmetic Products

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Summary of Steps – How to Apply Labels to Cosmetic Packaging:

  1. Clean the outside of your packaging. We suggest using a paper towel or lint-free cloth, spraying alcohol or a similar cleanser on the cloth, and wiping down the outside of your bottle or jar.
  2. Find the crease/thin line in your packaging where the mold touched. This is usually a vertical line with a slight raise.
  3. Peel off your label from its roll or sheet, place on the jar or bottle on its side, and start one end of the label at the crease you located in the previous step.
  4. If applying a label to a jar, start at the middle of your label over the non-crease part of the side.
  5. Pull your label taut, carefully wrap it around the packaging, aiming to keep the label as straight and bubble-free as possible.

Label Suppliers:

There are dozens of label companies you can choose to print your label from. In this video we mention Avery, but you can also get excellent labels printed from other companies. Here are some you can try–but keep in mind you should always order samples before committing to a big run of labels, and we haven’t tried each one on the list yet ourselves.

Also, be sure to get waterproof labels if your products are oily or are likely to be in a wet environment like a bathroom. In general, you’ll want your labels to be waterproof, commonly referred to as either white or transparent BOPP (biaxially-oriented polypropylene).

  • Lightning Labels
  • Sticker Giant

Designing a Label for Your Cosmetics:

There are many approaches to label design, so choose whichever one suits your needs best.

  • Hire a designer–perhaps the one you used to create your logo
    • and many other sites offer lower-cost options for specific jobs
  • Design your own labels in a program like photoshop or even Microsoft Word or Powerpoint
  • Design your own labels in accessible design software like Canva, Crello, Visme and many others


Video Transcript:

Intro (00:08): Hi, welcome to Essential Wholesale’s Kitchen Chemistry. I’m Teeneke, and today I’ll be showing you how to apply labels to your ready-to-label products.

I pulled some jars and bottles that we use for the ready-to-label products and I’ll show you exactly how you put labels on.

I have blank labels. I purposely didn’t print anything on them because I wanted you to see what they look like. But of course, you’re going to want to print your own labels. If you are curious about how to print labels, we also have the video on how to make your own labels. It’s really easy with Avery labels. You can just order them online, you can ask Avery to print them for you, or you can watch our video and print them yourself.

So let’s get started.

Preparing your skin care packages for labeling (00:56): The first thing you want to do is make sure that your jars and bottles are clean. I suggest getting a paper towel, or a lint-free cloth and some alcohol, and just wiping down your jar.

We clean the containers of our Ready to Label products before we send them out to you. However, there may be some residue on there. So just make sure that you clean your bottles and jars completely before you label them.

How to Apply Labels to Cosmetic Jars (01:31): Now that my jar is nice and clean I’m going to apply a label to it. The first step is to find the crease in the jar, and make sure that you start your label at the crease.

It’s this simple. You just peel your label off, put your jar on its side, and make sure that the end of the label reaches the crease. You want to start at the middle of your label when applying it to your jar. This will assure that the label is applied evenly. Then pull the label taut and lay it flat.

And there you have it.

(Note: As an alternative, you have the option of just putting a label on the lid.)

How to Apply Labels to Cosmetic Bottles (03:42): Let’s move on to labeling a bottle. It is the same concept:

Clean your bottle, and make sure it’s free of any product or finger marks. Find where the crease is, and make sure that your label goes on the back of that. The end of your label should touch the end of the crease (or as close as possible). Hold your jar steady, find exactly where you want the label to line up on your bottle, and start from the center. Pull your label taut. This will make sure that you don’t end up with any unwanted creases in your label, and also that it’s applied evenly so it’s not lopsided when you put it on your bottle.

Tips for Applying Cosmetic Labels to Small Bottles (05:16): These little bottles are a little harder to label because they’re small.

I’m going to use one of the Avery labels that I have, and I’m going to apply it lengthwise.

Clean off your bottle first, find where the crease is, and simply hold your bottle and apply the label from the center. I’m going to line it up on my bottle, apply from the center first, and then down the edges to make sure there are no creases and that it’s not lopsided.

You’re probably getting the hang of this by now.

Outro (07:01): If you use this method, you should be able to apply really, any label that you choose to your bottle fairly quickly and pretty easily. Please let us know if you have any trouble or questions, you can always contact us and we will help you, and thanks for joining this today.

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(RELATED: 5-Point Checklist: Are Your Labels FDA Compliant?)


Have any of your own tips or suggestions for applying labels? Share them in the comments below!

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A custom label is designed to fit your product exactly and it helps your product to look great. Your label can also be designed with a logo, the necessary text and the colour that you have specially chosen for your product.