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Navigating Internet Sales Tax, Your Business, and Essential

Written by: | August 7, 2019 | Leave a Comment

First let me be very clear:  I am a marketing professional, not a tax professional or attorney, and I have two goals in writing this blog: First, what I am writing below is intended to give you some resources so you can begin – or continue – your work in dealing with the rise of […]

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Marketing to Millennials and Gen Z: Our Favorite Tips

Written by: | July 9, 2019 | Leave a Comment

Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]

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Marketing Tips for the Start-Up Beauty Brand

Written by: | April 26, 2019 | 2 responses

Overlooked Marketing Tips for Skin Care Brands Depending on the stage of your beauty brand, you may be ready to implement a new range of marketing strategies. Although the suggestions below may seem obvious, we’ve found that they often are overlooked and leave smaller brands at a disadvantage. The points listed here are targeted to […]

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Getting Started with Digital Marketing

Written by: | March 6, 2018 | 3 responses

An Introduction to Digital Marketing in 2018 Digital marketing is an unavoidable part of growing a beauty or skincare business. Other forms of marketing may still draw customers, but digital marketing is the real breadwinner. This article explores some basic questions and offers a rough and ready guide to implementing your own digital marketing campaigns. […]

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What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 3 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

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5 Steps to Spring Clean Your Business

Written by: | April 5, 2016 | Leave a Comment

5 Steps to Spring Clean Your Business. Kick out the Cobwebs. Bring in the Flowers! We spring clean our homes. We spring clean our wardrobes, and many of us spring clean our garden beds to get ready for planting delicious summer herbs, vegetables and of course, beautiful flowers. Just as important is a good spring cleaning […]

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FDA Small Businesses & Homemade Cosmetics: Fact Sheet

Written by: | December 4, 2015 | 5 responses

The FDA has finally produced a fact sheet for small business & Homemade Cosmetics! The following is directly from the FDA website explaining some of the regulations around making and selling cosmetic products. 1. Does FDA regulate cosmetics?Yes. FDA regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act). Under this law, cosmetics […]

Which Social Media Platform is Right for Your Business?

Written by: | July 31, 2015 | one response

 Ask the Marketer: Which Social Media Platform is Right for Your Business Part 1: Twitter, Facebook, and Instagram It seems like we hear about a new social media platform every day. While I know it’s not quite true, the reality is there are more social media platforms than any marketer can handle effectively. If you’re […]

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Business Resources

Written by: | May 24, 2013 | Leave a Comment

Ingredient Resources INCI Names List All cosmetic ingredient lists must use INCI (International Nomenclature of Cosmetic Ingredients) names for all cosmetic ingredients. The use of trade or common names is not allowed on cosmetic ingredient lists.  INCI names are uniform scientific names.  INCI names are mandated on the ingredient statement of every consumer personal care […]

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Golden Rules of Graphic Design for Your Brand

Golden Rules of Graphic Design for Your Brand

Written by: | August 20, 2019 | 2 responses

We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]

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