Choose Your Adventure: Beach or Camping Packs!
It’s time to choose your own adventure, just in time for summer! Whether seeking out mango-scented beaches or exploring the woods on a camping trip, we have 2 new packs that introduce customers to a range of great-smelling products that are effective and available in bulk soon. Welcome to Mango Beach Created with summer beach […]
Filed in: Product Spotlight
Tagged with:beach, camping, sample, sample pack
Negotiating Successful Retail Contracts
So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract. Good for you! Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]
Filed in: Business Tips, Indie Beauty
Tagged with:business, distribution, retail
Moving Away From Palm Oil
Like many of you, we are intentionally reducing our use of palm. When we must use it, we source the most sustainable palm products available. We wanted to mention the issues with most palm products, how we source the sustainable alternatives, and highlight our concerted shift away from palm. By now you probably know that […]
Filed in: Ingredients, Sustainability
Key Takeaways from Indie BeautyX Retail Summit – Dallas
Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]
Filed in: Business Tips, Indie Beauty
Tagged with:business tips, indie beauty, retail
11 Indie Beauty Trends from Indie Beauty Expo, Dallas
I just returned from Dallas last week after three very full days with the indie beauty team. The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands. Over the coming weeks we’ll share what we learned, starting […]
Filed in: Indie Beauty, News & Stuff
Tagged with:beauty trends
Turmeric is the key to Super-Powered Skin Care
Turmeric is a rich golden root used as a distinctive and delicious seasoning, and also in skincare to help improve the appearance of problem skin. Turmeric is a rhizomatous herbaceous perennial plant of the ginger family, Zingiberaceae and is native to Southeast Asia. It’s no surprise that this ingredient has been used for centuries to improve […]
Filed in: Ingredients
How to Get More Reviews
Reviews can make or break the sales of any product, and they are particularly important for online-based businesses. This feels like common sense, and it is, but it’s a good idea to cover how reviews can help your business and how to get customers to review your products. So here we’ll take some time to […]
Filed in: Business Tips
Anti-Pollution Skincare
There is a growing awareness in the beauty industry that pollution affects not only lungs, but leaves its mark on our skin too. Anti-pollution skincare, usually lotions or creams, are increasingly popular in urban markets. So let’s discuss the effects of pollution and how you can create your own products to fight against it. […]
Filed in: Beauty, Health & Fitness
Tagged with:Antioxidant, pollution
Essential’s Sustainability Score Card
Since our beginnings, we’ve been focused on creating a sustainable skincare company. Not only do we carefully source ingredients from sustainable producers, we invest in sustainability measures in our manufacturing and business practices. Here’s a quick update on our sustainability efforts – thank you for your support in helping us with these initiatives! Carbon Offset […]
Filed in: Essential Info
Celestial Essential Oil Blend – Heavenly!
Essential oil blending is an art. Choosing the right top, middle, and bass notes to achieve the aroma you desire can be challenging. Sometimes, you just get it perfect and create a blend that is balanced, smooth and makes you close your eyes to take in the divine aroma fully. This is the experience you’ll have when […]
Filed in: Aromatherapy, Essential Oils, Ingredients