Day vs. Night Skincare Routines
Daytime vs. Nighttime Facial Skincare Routines: What You and Your Customers Need to Know When faced with the massive array of available skincare products, in all their many categories and uses, many people are understandably daunted. It’s no simple feat to determine which products are really necessary, when to use them, which order to use […]
Filed in: Beauty, Health & Fitness
Tagged with:skin care routine
The Pros and Cons of Fair Trade Ingredients
We often get asked whether we use Fair Trade ingredients or if we’re a Fair Trade certified company. And though we can start by saying we’re not, there’s a lot more behind our reasoning for that decision that’s worth diving into. While Fair Trade has some incredible impacts and positive effects, there are also a […]
Filed in: News & Stuff
Tagged with:fair trade
Creating Sets for New Product Lines: Ready to Label Pairing Guide
For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]
Filed in: Business Tips
Tagged with:ready to label
How to Use Concentrate Bases to Personalize Your Brand
One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At Essential we have three cream bases, each designed to be used with additives and scents of your choice. They function as easy and personalizable bases that are stable enough to have a significant […]
Filed in: Product Spotlight
Tagged with:Concentrates
Why “Free From” Claims Can Be Dangerous For Your Brand
You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]
Filed in: Compliance
Golden Rules of Graphic Design for Your Brand
We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]
Filed in: Business Tips
Tagged with:graphic design
Gums, Thickeners, and Natural Polymers in Cosmetics
Cosmetic Thickeners and Natural Polymers add texture and help stabilize lotions and creams, and also create a wide variety of different gels. Although they all perform the same function in a lotion, cream, or gel, they each have unique properties and can change the look and feel of your final product. Selecting the right one […]
Filed in: Ingredients
Tagged with:gums, hyaluronic acid, serum, thickeners
Scaling Up Your Production: Not Just Multiplication
Scaling up products from a home batch to larger-scale production often presents many surprising challenges. It is not simply a matter of multiplication to get the same end product—the very nature of large scale production changes heating and cooling times, temperatures, ratios, and more. Instead of receiving an unpleasant shock between prototype and production phases, […]
Filed in: Manufacturing
Tagged with:scale up
Navigating Internet Sales Tax, Your Business, and Essential
First let me be very clear: I am a marketing professional, not a tax professional or attorney, and I have two goals in writing this blog: First, what I am writing below is intended to give you some resources so you can begin – or continue – your work in dealing with the rise of […]
Filed in: Business Tips
Tagged with:Sales Tax
Decyl Glucoside – Ingredient Highlight
Surfactants are one of the most versatile ingredients used in hair and skincare products. They perform an important function in reducing the surface tension of water allowing all kinds of wonderful products to be made. Most of us think big foam and bubbles when we hear the word “surfactant” but the definition is much more. […]
Filed in: Ingredients
Tagged with:Surfactant