Key Takeaways from Indie BeautyX Retail Summit – Dallas
Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]
Filed in: Business Tips, Indie Beauty
Tagged with:business tips, indie beauty, retail
11 Indie Beauty Trends from Indie Beauty Expo, Dallas
I just returned from Dallas last week after three very full days with the indie beauty team. The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands. Over the coming weeks we’ll share what we learned, starting […]
Filed in: Indie Beauty, News & Stuff
Tagged with:beauty trends
Turmeric is the key to Super-Powered Skin Care
Turmeric is a rich golden root used as a distinctive and delicious seasoning, and also in skincare to help improve the appearance of problem skin. Turmeric is a rhizomatous herbaceous perennial plant of the ginger family, Zingiberaceae and is native to Southeast Asia. It’s no surprise that this ingredient has been used for centuries to improve […]
Filed in: Ingredients
How to Get More Reviews
Reviews can make or break the sales of any product, and they are particularly important for online-based businesses. This feels like common sense, and it is, but it’s a good idea to cover how reviews can help your business and how to get customers to review your products. So here we’ll take some time to […]
Filed in: Business Tips
Anti-Pollution Skincare
There is a growing awareness in the beauty industry that pollution affects not only lungs, but leaves its mark on our skin too. Anti-pollution skincare, usually lotions or creams, are increasingly popular in urban markets. So let’s discuss the effects of pollution and how you can create your own products to fight against it. […]
Filed in: Beauty, Health & Fitness
Tagged with:Antioxidant, pollution
Essential’s Sustainability Score Card
Since our beginnings, we’ve been focused on creating a sustainable skincare company. Not only do we carefully source ingredients from sustainable producers, we invest in sustainability measures in our manufacturing and business practices. Here’s a quick update on our sustainability efforts – thank you for your support in helping us with these initiatives! Carbon Offset […]
Filed in: Essential Info
Celestial Essential Oil Blend – Heavenly!
Essential oil blending is an art. Choosing the right top, middle, and bass notes to achieve the aroma you desire can be challenging. Sometimes, you just get it perfect and create a blend that is balanced, smooth and makes you close your eyes to take in the divine aroma fully. This is the experience you’ll have when […]
Filed in: Aromatherapy, Essential Oils, Ingredients
Pets and Natural Pet Care Products
Today we’re talking about our furry and feathered friends, because they deserve great products, too. Did you know 65% of all US households have at least one pet in them?! That’s 80 million households where humans and pets are hanging out enjoying each other and making life better for everyone. And the 2017-2018 trends show […]
Filed in: Aromatherapy, Product Spotlight
Tagged with:essential oils, pets
Everything You Need to Know About CBD Skincare
We are launching a CBD-Inspired category and hope you’ll take advantage of this surging market trend! Derived from cannabis and hemp, CBD (aka cannabidiol) is being added to lotions, creams, oils, balms, and more. CBD skincare products have been featured in almost all major beauty publications as the market share increases, so now is the […]
Filed in: Ingredients, Marketing
French Ente Plum Oil
In the beautiful Gascony region of France grows the Prune d’Ente trees, producing the sweetest and most luscious plums in Europe and arguably the world. These plums are usually dried into the renowned pruneaux d’Agen, or Agen prunes known for their rich flavor. Ente plum trees were cultivated in the 13th century by Benedictine monks by […]
Filed in: Ingredients