Explore the New ‘Best Of’ Essential Sampler Pack
We get a lot of questions from customers asking where to start with our products—after all we have thousands to choose from! To make this easy and demonstrate some of our favorites, we’ve created the “Best Of” Essential Sampler Pack. In it, you’ll find a showcase of 11 of our best-selling favorites and a few […]
Filed in: News & Stuff, Product Spotlight
Tagged with:new products
Honey in Cosmetics – Ingredient Spotlight
Honey is one of the most interesting ingredients in hair and skincare. The fact that honey is produced by bees, and can survive centuries in Egyptian tombs and still be edible (although I wouldn’t try it) is incredibly amazing, but what really makes honey such an interesting ingredient is how beneficial it is for hair […]
Filed in: Ingredients
How to Define and Market Your Brand’s Hero Product
Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]
Filed in: Marketing
Tagged with:hero product, marketing
Ingredient Spotlight – Myrrh
Myrrh is one of those ingredients that is usually talked about only once a year around Christmas. But long before it was a precious gift offered to the newborn baby Jesus it was used by ancient Egyptians in skincare and embalming rituals, by the Chinese for good health, and even by ancient Greeks on the battlefield. […]
Filed in: Essential Oils, Ingredients, Recipe Wall of Fame
Why We Take Year-End Inventory & You Should Too!
This January, as we do every year, we are closing for the first week to run inventory here at Essential. We do this for many good business reasons, including to keep accountants happy and better forecast the next year. Counting inventory is critical for every commodity business, and in our case it means that we […]
Filed in: Business Tips
Tagged with:inventory
DIY Basics: Making Cosmetics at Home
Making Cosmetics at Home Getting Started with DIY Basics This blog is for anyone who wants to give home crafting cosmetics a try. We will go over the necessary materials and equipment you will need to get started for DIY basics, as well as instructions on how to create to delightful formulations: a beautiful facial […]
Cosmetic Glitter vs. Craft Glitter
Glitter is one of those ingredients that we love to use to bring a little flash and excitement to cosmetics. It can be used in lotions and cremes to add just a little shimmer, to lip gloss for extra sparkle, or just directly on the skin for dramatic and eye-catching make-up effects. If you shop at craft […]
Filed in: Ingredients
Tagged with:glitter
Hyaluronic Acid in Skincare
Hyaluronic acid (HLA) was first discovered in 1934 by Columbia University scientists Karl Meyer and John Palmer. The substance was isolated from cow’s eye and derived the name hyaluronic acid from hyalos, meaning “glass” in Greek and the uronic sugar found in HLA. Hyaluronic acid is used for many medical procedures and by the 1990s, hyaluronic acid was just […]
Filed in: Ingredients
Farm Bill, CBD and Cosmetics
On December 12th, the US Congress passed The Hemp Farming Act of 2018 as part of this year’s Farm Bill. And the bill is on its way to the White House for signature by the President. This legislation legalizes the agricultural production of Hemp in the United States, and it then regulates that activity. This […]
Filed in: Business Tips, Compliance, Ingredients
Tagged with:CBD, compliance, Hemp
Introducing the Natural Hair Category
Natural Hair Products Every type and texture of hair usually needs its own beauty regimen, and you’ll probably have figured out your own, through trial and error, over your lifetime. To be more inclusive of curlier and more textured hair, we’ve collected our Natural Hair Collection, specifically formulated and chosen to suit a greater variety […]
Filed in: Product Spotlight
Tagged with:curly, natural hair