Kaolin Clay – Ingredient Spotlight
Kaolin Clay has many common names including White clay, Kaolinite, China clay, or Porcelain clay just to name a few. It’s found across the globe from China to Europe to the United States. The Kaolin Clay from Essential Wholesale is naturally mined and produced in the United States. Because this natural clay is mined from […]
Filed in: Ingredients
Formulators know it all, right?
Our formulators here at Essential Wholesale are ready to assist almost anyone. However, when questions arise, often what is missing is why they are being asked. In most cases, someone reaches out about an experiment or recipe gone bad; but sometimes the answer may be deeper than someone’s ability to recall their education or knowledge. […]
Filed in: News & Stuff
Our 6 Favorite Oregon-Sourced Ingredients
Sourcing ingredients is a crucial part of any cosmetics company, and we love that we can source such great local ingredients from here in the Pacific Northwest. One of the reasons we also love living and working here creating cosmetics is the wonderful natural environment. Some of the purest (and tastiest!) water runs through our […]
Filed in: Ingredients, Product Spotlight
Tagged with:Local ingredients, oregon
Start Using Tea in Skin Care – Here’s Why & How
Tea is one of my favorite ingredients in skincare—it combines powerful antioxidants, minerals and other key skin-loving compounds that can make a noticeable difference in how your skin looks and feels. Let’s start with some background and then explore our favorite products using tea for skin care, and how to make them your own. History […]
Filed in: Ingredients, Product Spotlight
How to Balance Sustainability & Business Decisions
Sustainability is the next frontier in beauty, or so believes Linda Wells, chief creative executive at Revlon. Compared to other beauty trends, “it’s going to be harder and more expensive” said Wells at last week’s Beauty X Summit in Los Angeles. And we certainly agree. Sustainability is a worthy and necessary goal in cosmetics, but […]
Filed in: Business Tips, Organic Family & Lifestyle
Try the Organic Collection Sampler – New & Improved USDA Certified Favorites!
One of our best-selling samplers, the USDA Certified Organic Collection has been reimagined and we’re excited to introduce you to the New USDA Certified Organic Collection Sampler. You’ll love this collection of best-selling products selected to inspire and delight you, your customers and of course, your skin. Selected from 24 of our Organic finished products […]
Filed in: Organic News, Product Spotlight
Tagged with:organic, sampler pack
Explore the New ‘Best Of’ Essential Sampler Pack
We get a lot of questions from customers asking where to start with our products—after all we have thousands to choose from! To make this easy and demonstrate some of our favorites, we’ve created the “Best Of” Essential Sampler Pack. In it, you’ll find a showcase of 11 of our best-selling favorites and a few […]
Filed in: News & Stuff, Product Spotlight
Tagged with:new products
Honey in Cosmetics – Ingredient Spotlight
Honey is one of the most interesting ingredients in hair and skincare. The fact that honey is produced by bees, and can survive centuries in Egyptian tombs and still be edible (although I wouldn’t try it) is incredibly amazing, but what really makes honey such an interesting ingredient is how beneficial it is for hair […]
Filed in: Ingredients
How to Define and Market Your Brand’s Hero Product
Hero products can define a brand and get you to the next level with the right marketing and awareness. Let’s cover what hero products are, how to create one that fits your brand if you don’t already have one, and how to market it for success and growth. What is a Hero Product? The hero […]
Filed in: Marketing
Tagged with:hero product, marketing
Ingredient Spotlight – Myrrh
Myrrh is one of those ingredients that is usually talked about only once a year around Christmas. But long before it was a precious gift offered to the newborn baby Jesus it was used by ancient Egyptians in skincare and embalming rituals, by the Chinese for good health, and even by ancient Greeks on the battlefield. […]
Filed in: Essential Oils, Ingredients, Recipe Wall of Fame