How to Keep Up with Trends
Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]
Filed in: Business Tips
Tagged with:Trends
The Perfect Facial Exfoliator
Have you been looking for the perfect facial exfoliator? We think we’ve found it! Bamboo Exfoliator ticks all the boxes for us: Sustainable, renewable and biodegradable Vegan GMO-free No gluten, palm or parabens No plastic beads to pollute our oceans and rivers Gentle enough for delicate facial skin Powerful enough for even rough elbows, feet […]
Filed in: Ingredients
Exciting New Products in Time for Summer!
We’re introducing exciting new products in time for summer you customers will love! From spring cleaning to premium face polishes for pampering and cooling gels for the athletes, you’ll find something you love in our new lineup. For the casual or dedicated athlete, meet Arctic Blue Cooling Gel. A supremely relaxing gel that provides an […]
Filed in: Product Spotlight
Tagged with:natural hair, new products
Developing Your Outdoor-Focused Skin & Hair Care Line
Essential offers a wide variety of products, many of which can be easily marketed as seasonal, sport, camping, and general outdoor experience-inspired. As a company that calls the Pacific Northwest our home, seasonal products have a huge role in the market. When the sun only graces you for a few months out of the year, […]
Filed in: Product Spotlight, Uncategorized
Determining the Shelf Life of Your Products
A product’s shelf life is the range of time a product, stored following the specific instructions by the manufacturer, will be usable. Since this is a broad description, it can be interpreted in multiple ways, however, in our industry, it’s tied to a formula breaking over time, or bacteria or other undesirable build up. In […]
Filed in: Manufacturing
Tagged with:shelf life, testing
Marketing Tips for the Start-Up Beauty Brand
Overlooked Marketing Tips for Skin Care Brands Depending on the stage of your beauty brand, you may be ready to implement a new range of marketing strategies. Although the suggestions below may seem obvious, we’ve found that they often are overlooked and leave smaller brands at a disadvantage. The points listed here are targeted to […]
Filed in: Marketing
Tagged with:Marketing tips
How to Choose a Distribution Center for Your Business
You may have heard both good and bad things about distribution centers, but depending on the size of your growing business it may be time to find one that fits your needs. If you choose right, it will make your life much easier and help keep your business more organized and running smoothly. There’s a […]
Filed in: Business Tips
Tagged with:distribution centers
African-Sourced Carrier Oils For Amazing Skin and Hair Care
Exploring some of our favorite African Carrier Oils There are so many amazing carrier oils in the world, it’s hard to keep track. Today we’ve decided to highlight 3 carrier oils from Africa that each has multiple uses and excellent attributes. Argan Oil This popular oil, like so many other carrier oils, can be used […]
Filed in: Ingredients
Tagged with:Carrier Oils
Success Tips for Developing your Product Line: Formulations
For most of us, developing a new skincare product or product line is exciting, scary, exhilarating, and full of ‘blanks’ in your knowledge bank. Few of us know everything about bringing a skincare product to market and working with all the suppliers, vendors and partners you need to be successful. This blog will share with […]
Filed in: Manufacturing, Private Label
Tagged with:manufacturing
Easy to Use Additives – How to Customize Your Beauty Routine and Brand
One of the most exciting things in learning about skincare is personalizing products to suit your own specific skincare needs. Adding “boosters” of actives or additives is a growing trend as well, so to tap into it and make customization more attainable, we’ve compiled a list of some of our favorite easy-to-use additives. In particular, […]
Filed in: Ingredients