Marketing to Millennials and Gen Z: Our Favorite Tips
Marketing to Millennials (born roughly between 1985-1995) and Gen Z (born roughly between 1995-present) is a hot topic, but we’d like to dive into a few more actionable ways to successfully get your message across and boost sales to these groups. You can read more about other ways in our previous blog here. Background and […]
Filed in: Marketing
Tagged with:marketing, millennials
DMAE: What it is & How to Use it
DMAE is one of our favorite ingredients at Essential, and it’s ended up in many of our bestselling products. But like so much of the cosmetics industry, it’s an ingredient many people don’t fully understand. Here we’ll talk about what it is, how to use it, and why (we think) you’ll love it too. What […]
Filed in: Ingredients
Tagged with:DMAE
Switching to Natural Colors, and the DMAE & Kaolin Clay Powder Mask
One of the major challenges in ‘natural’ skincare or clean chemistry as a whole is finding ways to color products that not only look beautiful but impart benefits of their own. The real jackpot is finding a plant-based solution that creates lasting and stable color. Happily, we have found a great solution and are pleased […]
Filed in: Ingredients, Product Spotlight
Tagged with:natural color
Create Your Own CBD Line with These Easy Base Products
It’s hard to ignore how popular CBD-infused products are in the market, and the CBD (cannabidiol) industry as a whole is set to grow from roughly $1 billion in 2018 to over $16 billion by 2026. This rapid market growth and increasing acceptance of CBD as a desirable ingredient means now is the time to […]
Filed in: Product Spotlight
Tagged with:CBD
Ways to Increase Sales in Your Beauty Store
Business owners all face the same problem: how to sell more product. Although there are many ways to get customers to your store, let’s cover how you can help them find and purchase what they’re looking for once they get to your shop, stall, or website. We have 6 actionable approaches to take that should […]
Filed in: Business Tips, Marketing
Why Some Products Can Never Be Organic–We’re looking at you, Water
When it comes time to find organic ingredients and products, you’ll quickly see that there are a few things that are never (and won’t ever) be classified as organic. This can be frustrating when you’re trying to certify your product, but there’s no getting around the scientific reasons that prevent things from being classed as […]
Filed in: Business Tips, Compliance, Ingredients, Organic Family & Lifestyle
Tagged with:ingredients, organic
What You’ve Been Waiting For: The Bamboo Face & Body Polish
You may already be familiar with the excellent new Bamboo Face & Body Polish, but we encourage you to try a sample of this premium and eco-friendly exfoliator. Safe for both your delicate facial skin and the environment, it uses sustainable bamboo stem extract to achieve gentle physical exfoliation ideal in a spa setting. One […]
Filed in: Product Spotlight
Tagged with:bamboo
How to Keep Up with Trends
Keep up with the trends In the beauty industry, it feels like things change overnight. The number of “new” products appear faster than my ability to finish the last “trendy” item I bought. It gets me thinking that I’m behind (again), or that I’m just not applying the creams and lotions and cleansers and serums […]
Filed in: Business Tips
Tagged with:Trends
The Perfect Facial Exfoliator
Have you been looking for the perfect facial exfoliator? We think we’ve found it! Bamboo Exfoliator ticks all the boxes for us: Sustainable, renewable and biodegradable Vegan GMO-free No gluten, palm or parabens No plastic beads to pollute our oceans and rivers Gentle enough for delicate facial skin Powerful enough for even rough elbows, feet […]
Filed in: Ingredients
Exciting New Products in Time for Summer!
We’re introducing exciting new products in time for summer you customers will love! From spring cleaning to premium face polishes for pampering and cooling gels for the athletes, you’ll find something you love in our new lineup. For the casual or dedicated athlete, meet Arctic Blue Cooling Gel. A supremely relaxing gel that provides an […]
Filed in: Product Spotlight
Tagged with:natural hair, new products