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Choose Your Adventure: Beach or Camping Packs!

Create Your Own CBD Line with These Easy Base Products

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Is Your Skincare Wrong for Your Skin Type? Here’s How You Can Fix It.

Written by: | November 5, 2019 | one response

There are many people out there who have great intentions with their skincare routines but may not realize they’re using the wrong products or techniques for their skin type. Sometimes, especially people with oily skin, these products or habits may be causing more harm than good. Thankfully, it’s never too late to adjust your routine […]

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How to Read a Cosmetic Ingredient List

Written by: | October 21, 2019 | Leave a Comment

By law, skincare products have to include comprehensive ingredient lists. But how do you read one? What are the important factors to look out for when you do? And are there any exceptions? Cracking these questions can be a bit more of an undertaking, but we’ve got you covered. Let’s start with some definitions and […]

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Day vs. Night Skincare Routines

Written by: | October 8, 2019 | 2 responses

Daytime vs. Nighttime Facial Skincare Routines: What You and Your Customers Need to Know When faced with the massive array of available skincare products, in all their many categories and uses, many people are understandably daunted. It’s no simple feat to determine which products are really necessary, when to use them, which order to use […]

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The Pros and Cons of Fair Trade Ingredients

Written by: | October 7, 2019 | 12 responses

We often get asked whether we use Fair Trade ingredients or if we’re a Fair Trade certified company. And though we can start by saying we’re not, there’s a lot more behind our reasoning for that decision that’s worth diving into. While Fair Trade has some incredible impacts and positive effects, there are also a […]

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Creating Sets for New Product Lines: Ready to Label Pairing Guide

Written by: | September 24, 2019 | Leave a Comment

For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]

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How to Use Concentrate Bases to Personalize Your Brand

Written by: | September 17, 2019 | 2 responses

One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At Essential we have three cream bases, each designed to be used with additives and scents of your choice. They function as easy and personalizable bases that are stable enough to have a significant […]

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Why “Free From” Claims Can Be Dangerous For Your Brand

Written by: | September 10, 2019 | 9 responses

You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]

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Golden Rules of Graphic Design for Your Brand

Golden Rules of Graphic Design for Your Brand

Written by: | August 20, 2019 | 2 responses

We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]

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Gums, Thickeners, and Natural Polymers in Cosmetics

Written by: | August 16, 2019 | Leave a Comment

Cosmetic Thickeners and Natural Polymers add texture and help stabilize lotions and creams, and also create a wide variety of different gels. Although they all perform the same function in a lotion, cream, or gel, they each have unique properties and can change the look and feel of your final product. Selecting the right one […]

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Scaling Up Your Production: Not Just Multiplication

Written by: | August 14, 2019 | 5 responses

Scaling up products from a home batch to larger-scale production often presents many surprising challenges. It is not simply a matter of multiplication to get the same end product—the very nature of large scale production changes heating and cooling times, temperatures, ratios, and more. Instead of receiving an unpleasant shock between prototype and production phases, […]

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