How to Use Beta-Carotene in Skin Care
Beta-Carotene (or ß-Carotene) is an excellent skin care ingredient, serving as an antioxidant and precursor to vitamin A, thus is frequently referred to as provitamin A. It’s a wonderful skin conditioning ingredient and is also used as a cosmetic colorant. Let’s breakdown what it is, where it’s found, and how to use it. What is […]
Filed in: Product Spotlight
Tagged with:Antioxidant, Beta-Carotene
How to Quickly Start Selling Skin Care: 2019 Gift & Shopping Guide
Now that the holiday season is in full swing, we’ve put together our 2019 seasonal shopping guide to provide a little inspiration. Below you’ll find ideas for instant gifts (think Ready to Label) and ideas for how to make simple skin care recipes to carry you through the busy shopping period. This guide doubles as […]
Filed in: Business Tips
Is Your Skincare Wrong for Your Skin Type? Here’s How You Can Fix It.
There are many people out there who have great intentions with their skincare routines but may not realize they’re using the wrong products or techniques for their skin type. Sometimes, especially people with oily skin, these products or habits may be causing more harm than good. Thankfully, it’s never too late to adjust your routine […]
Filed in: Natural Hair & Skincare
Tagged with:skin type
How to Read a Cosmetic Ingredient List
By law, skincare products have to include comprehensive ingredient lists. But how do you read one? What are the important factors to look out for when you do? And are there any exceptions? Cracking these questions can be a bit more of an undertaking, but we’ve got you covered. Let’s start with some definitions and […]
Filed in: Ingredients
Tagged with:ingredient decks
Day vs. Night Skincare Routines
Daytime vs. Nighttime Facial Skincare Routines: What You and Your Customers Need to Know When faced with the massive array of available skincare products, in all their many categories and uses, many people are understandably daunted. It’s no simple feat to determine which products are really necessary, when to use them, which order to use […]
Filed in: Beauty, Health & Fitness
Tagged with:skin care routine
The Pros and Cons of Fair Trade Ingredients
We often get asked whether we use Fair Trade ingredients or if we’re a Fair Trade certified company. And though we can start by saying we’re not, there’s a lot more behind our reasoning for that decision that’s worth diving into. While Fair Trade has some incredible impacts and positive effects, there are also a […]
Filed in: News & Stuff
Tagged with:fair trade
Creating Sets for New Product Lines: Ready to Label Pairing Guide
For this blog we’re doing something a little different: offering our pairing suggestions for all our favorite Ready to Label (RTL) products so you can create coherent lines that fit in with your brand. They are marketed to people, skin, and hair of all types and should make the selection of RTL products much easier. […]
Filed in: Business Tips
Tagged with:ready to label
How to Use Concentrate Bases to Personalize Your Brand
One of the easiest ways to add a new, unique product to your existing line is to use a concentrate base. At Essential we have three cream bases, each designed to be used with additives and scents of your choice. They function as easy and personalizable bases that are stable enough to have a significant […]
Filed in: Product Spotlight
Tagged with:Concentrates
Why “Free From” Claims Can Be Dangerous For Your Brand
You may have noticed the abundance of websites and products that claim something is “free from” particular ingredients, like “Paraben-free”. We are pivoting away from this but wanted to ensure our customers know why and can start doing this themselves. No True Guarantees it’s “Free From” Essentially, no company can fully guarantee, with absolute certainty, […]
Filed in: Compliance
Golden Rules of Graphic Design for Your Brand
We all know that graphic design is important for a brand, but design is more than just a brand image that matches your products. It’s useful to get some solid basics of design under your belt, so we’ve compiled a few golden rules to help guide you as you create or develop your brand. Much […]
Filed in: Business Tips
Tagged with:graphic design