3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

Organic vs Conventional Ingredients: What’s the Difference?

Written by: | May 1, 2017 | 2 responses

There is so much to consider when you choose the ingredients for your natural skincare formulations.  Perhaps the first decision you will make, though, is whether to source organic or conventional ingredients. Organic ingredients can be expensive, but choosing conventional ingredients could mean your strictly organic- seeking customers may not be interested in your product. […]