Managing your Back Bar for Maximum Impact

Written by: | July 7, 2016 | one response

It All Starts in the Treatment Room Managing your back bar inventory begins in the treatment rooms, one of the most important parts of the spa. In addition to the actual treatment and happiness of the client, this is where the seeds of the final sale—and repeat visits, are planted. Soft music, warm towels, and […]

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6 Activities to Help Define Your Niche and Plan Your Product Line

Written by: | June 16, 2016 | 2 responses

The term niche refers to a clearly defined, narrow segment of an eco-system. In marketing, we use this scientific term to define a market segment that enables companies to be big fish in a small pond instead of being small fish in a big pond. Your first job, to successfully serve a niche, is to […]