3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

Grab Your Marketer’s Summer Reading List!

Written by: | May 24, 2016 | Leave a Comment

Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard of and books I will never read. I look forward to this list every year and in that spirit, offer you […]

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