Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]