Gift Ideas for Skincare and Body Care Lovers

Written by: | November 8, 2016 | 10 responses

Developing holiday sales ideas for your business can often feel like just one more task in an already busy season. But you know your customers expect seasonally scented products for themselves and the people on their gift lists. Offering body and skincare gifts in travel-size, stocking-stuffer size, and personal-use size are one easy and affordable […]

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IP and Your Indie Beauty Brand

Written by: | September 15, 2016 | 13 responses

If you have built or are building your skincare or body care lines, you’ll want to understand how trademarks, copyrights, and IP affect your business, and also what you can do to protect yourself and your companies. I am not a lawyer, and nothing I write here should be considered legal advice. I hope, though, that […]

Essential Replaces EDTA in Cosmetic Formulations

Written by: | June 30, 2016 | 13 responses

EDTA, a common ingredient found in skin and hair care products, is an effective chelating agent, binding to metal ions making emulsions more stable and allowing washes and soaps to develop that thick, rich lather we love. EDTA also helps boost preservative effectiveness making it a standard choice for cosmetic formulators. However, as consumers are […]

6 Activities to Help Define Your Niche and Plan Your Product Line

Written by: | June 16, 2016 | 2 responses

The term niche refers to a clearly defined, narrow segment of an eco-system. In marketing, we use this scientific term to define a market segment that enables companies to be big fish in a small pond instead of being small fish in a big pond. Your first job, to successfully serve a niche, is to […]

Six Rules for Making Money in Your Business

Written by: | April 18, 2016 | 2 responses

One of the most important lessons I learned is that business is a math problem. Yes, you need customer service, wonderful products, great employees and all the other things that come along with having and running your own business, but in the end, to make money in your business, you need to understand that business […]

Selling at Summer Markets and Festivals

Written by: | April 12, 2016 | 4 responses

Boost your Sales at Summer Markets and Festivals When you own your own craft or Indie Beauty business,summer can be a hectic and busy season. By selling at summer markets and festivals you can boost your sales, add new customers and increase brand awareness. But there’s a lot to consider when getting yourself and your […]

The Honest Company: A Manufacturer’s Perspective

Written by: | | 6 responses

  Do you know what’s in your bottle? You may have heard about the problems Jessica Alba and the Honest Company are facing. Due to what have turned out to be inaccurate claims in the Honest Company’s marketing materials, they are confronted with a potentially costly lawsuit as well as a dent in what had […]

Let’s Face It 101 Part 3 – Clarifying Skincare for Oily Skin

Written by: | February 23, 2016 | Leave a Comment

Let’s Face It 101 Part 3 – Clarifying Skincare for Oily Skin Caring for oily skin doesn’t have to be confusing or complicated. Webster defines the word “clarify” as to be made clear or illuminated. Who doesn’t want to be in the world with clear purpose and an illuminated mind? Our skin wants to be […]

Let’s Face It 101 Part 2 – Balancing Skincare Basics

Written by: | February 16, 2016 | Leave a Comment

Let’s Face It 101 Part 2 – Balancing Skincare Basics Most of us need a little balance in our lives. Some of us need a lot of balancing! Our faces are one area, though, where we can apply a little outside help to our skincare practice to achieve quickly the smooth, calm, and radiant skin […]

Understanding Organic Certification for Cosmetics

Written by: | February 9, 2016 | one response

  Using “Organic” On your Product Label Walk into any grocery store, big box store, local coop or salon, and you’ll see just how popular “organic” products are. With the organic personal care market expected to grow to $15B annually by 2020, this is a hot market section; it’s good for skin and good for […]