Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

SEO & SEM: Three Steps To Help Your Audience Find You

Written by: | March 27, 2017 | Leave a Comment

How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing your products to large groups of customers. Truth is, you don’t need to spend a dime, have a degree, or […]

Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 2 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

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Put your Best Cosmetic Label Forward

Written by: | October 14, 2016 | 8 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

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Social Media – Comments, Complaints, and Observations

Written by: | September 26, 2016 | 2 responses

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

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Marketer's Summer Reading List

Grab Your Marketer’s Summer Reading List!

Written by: | May 24, 2016 | Leave a Comment

Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard of and books I will never read. I look forward to this list every year and in that spirit, offer you […]

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Rewarding Customers: 5 Ways to Say Thank You.

Written by: | May 3, 2016 | Leave a Comment

Because There’s Always Time to Show Your Appreciation. Let’s face it, we all like to be treated to a little extra attention; we all want to be valued and appreciated whether we’re spending $10, $100 or $1000 or more. Offering a rewards or loyalty program not only gives your customers a jolt of appreciation, it […]

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Selling at Summer Markets and Festivals

Written by: | April 12, 2016 | 4 responses

Boost your Sales at Summer Markets and Festivals When you own your own craft or Indie Beauty business,summer can be a hectic and busy season. By selling at summer markets and festivals you can boost your sales, add new customers and increase brand awareness. But there’s a lot to consider when getting yourself and your […]

Understanding Organic Certification for Cosmetics

Written by: | February 9, 2016 | one response

  Using “Organic” On your Product Label Walk into any grocery store, big box store, local coop or salon, and you’ll see just how popular “organic” products are. With the organic personal care market expected to grow to $15B annually by 2020, this is a hot market section; it’s good for skin and good for […]

Rewarding Customers: 5 Ways to Say Thank You.

Written by: | January 26, 2016 | Leave a Comment

Because There’s Always Time to Show Your Appreciation. by Glori Romani, Customer Care Supervisor Let’s face it, we all like to be treated to a little extra attention; we all want to be valued and appreciated whether we’re spending $10, $100 or $1000 or more. Offering a rewards or loyalty program not only gives your customers […]

Filed in: Business TipsMarketing