amazon selling advice guide rules cosmetics lotions

Top Tips for Selling Cosmetics on Amazon

Written by: | December 4, 2017 | one response

  Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be part of that marketplace?  However… being successful on Amazon, like any other retail channel, takes some know-how, perseverance, and adaptability. Amazon’s rules of engagement change–often without […]

Reaching Millennial Consumers

Written by: | November 6, 2017 | Leave a Comment

Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017.  By the end of 2018, millennials will have the strongest buying power of any generation in the United States.  And, they have different criteria for their choices, […]

Filed in: Marketing

Tagged with:

Understanding Organic Certification for Cosmetics

Written by: | August 28, 2017 | Leave a Comment

  Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and that’s a good thing. With the organic personal care market expected to grow to $15B annually by 2020, this […]

Market testing your next beauty product

Written by: | June 19, 2017 | 2 responses

You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing information to develop a product you believe will fill a void in the beauty market. You feel confident in your cosmetic formula, […]

Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

SEO & SEM: Three Steps To Help Your Audience Find You

Written by: | March 27, 2017 | Leave a Comment

How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing your products to large groups of customers. Truth is, you don’t need to spend a dime, have a degree, or […]

Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 3 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

Filed in: Marketing

Put your Best Cosmetic Label Forward

Written by: | October 14, 2016 | 8 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

Filed in: Marketing

Tagged with:,

Social Media – Comments, Complaints, and Observations

Written by: | September 26, 2016 | 2 responses

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

Marketer's Summer Reading List

Grab Your Marketer’s Summer Reading List!

Written by: | May 24, 2016 | Leave a Comment

Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard of and books I will never read. I look forward to this list every year and in that spirit, offer you […]

Filed in: Business TipsMarketing

Tagged with:, ,