how to contact influencer marketing

Contacting Your Influencer – Influencer Marketing

Written by: | February 20, 2018 | Leave a Comment

We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]

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Choosing an Influencer – Influencer Marketing

Written by: | February 12, 2018 | 6 responses

Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]

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What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 2 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

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Top Tips for Selling Cosmetics on Amazon

Written by: | December 4, 2017 | 2 responses

  Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be part of that marketplace?  However… being successful on Amazon, like any other retail channel, takes some know-how, perseverance, and adaptability. Amazon’s rules of engagement change–often without […]

Reaching Millennial Consumers

Written by: | November 6, 2017 | 2 responses

Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017.  By the end of 2018, millennials will have the strongest buying power of any generation in the United States.  And, they have different criteria for their choices, […]

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Understanding Organic Certification for Cosmetics

Written by: | August 28, 2017 | Leave a Comment

  Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and that’s a good thing. With the organic personal care market expected to grow to $15B annually by 2020, this […]

Market testing your next beauty product

Written by: | June 19, 2017 | 2 responses

You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing information to develop a product you believe will fill a void in the beauty market. You feel confident in your cosmetic formula, […]

Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

SEO & SEM: Three Steps To Help Your Audience Find You

Written by: | March 27, 2017 | Leave a Comment

How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing your products to large groups of customers. Truth is, you don’t need to spend a dime, have a degree, or […]

Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 3 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

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