Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 2 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

Filed in: Marketing

Put your Best Cosmetic Label Forward

Written by: | October 14, 2016 | 2 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

Filed in: Marketing

Tagged with:,

Social Media – Comments, Complaints, and Observations

Written by: | September 26, 2016 | 2 responses

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

Filed in: Business TipsMarketing

Marketer's Summer Reading List

Grab Your Marketer’s Summer Reading List!

Written by: | May 24, 2016 | Leave a Comment

Top 10 Books for Every Marketer’s Summer Reading List Every year my alma matter publishes a summer reading list compiled by the English Department. On the list are books I love, books I’ve never heard of and books I will never read. I look forward to this list every year and in that spirit, offer you […]

Filed in: Business TipsMarketing

Tagged with:, ,

Rewarding Customers: 5 Ways to Say Thank You.

Written by: | May 3, 2016 | Leave a Comment

Because There’s Always Time to Show Your Appreciation. Let’s face it, we all like to be treated to a little extra attention; we all want to be valued and appreciated whether we’re spending $10, $100 or $1000 or more. Offering a rewards or loyalty program not only gives your customers a jolt of appreciation, it […]

Filed in: Marketing

Selling at Summer Markets and Festivals

Written by: | April 12, 2016 | 4 responses

Boost your Sales at Summer Markets and Festivals When you own your own craft or Indie Beauty business,summer can be a hectic and busy season. By selling at summer markets and festivals you can boost your sales, add new customers and increase brand awareness. But there’s a lot to consider when getting yourself and your […]

Understanding Organic Certification for Cosmetics

Written by: | February 9, 2016 | one response

  Using “Organic” On your Product Label Walk into any grocery store, big box store, local coop or salon, and you’ll see just how popular “organic” products are. With the organic personal care market expected to grow to $15B annually by 2020, this is a hot market section; it’s good for skin and good for […]

Rewarding Customers: 5 Ways to Say Thank You.

Written by: | January 26, 2016 | Leave a Comment

Because There’s Always Time to Show Your Appreciation. by Glori Romani, Customer Care Supervisor Let’s face it, we all like to be treated to a little extra attention; we all want to be valued and appreciated whether we’re spending $10, $100 or $1000 or more. Offering a rewards or loyalty program not only gives your customers […]

Filed in: Business TipsMarketing

FDA Small Businesses & Homemade Cosmetics: Fact Sheet

Written by: | December 4, 2015 | 2 responses

The FDA has finally produced a fact sheet for small business & Homemade Cosmetics! The following is directly from the FDA website explaining some of the regulations around making and selling cosmetic products. 1. Does FDA regulate cosmetics?Yes. FDA regulates cosmetics under the Federal Food, Drug and Cosmetic Act (FD&C Act). Under this law, cosmetics […]

A bowl of Hyaluronic acid

New! Essential Labeling Guidelines for your Natural and Organic Skincare

Written by: | November 13, 2015 | one response

Making Labels for your Natural & Organic Skin Care As you might imagine, we see an awful lot of labels every year and some work better than others– at least in our opinion. Many, many more are beautiful and creative and invite consumers to pick up the bottle or jar and put it on their […]