aging skin care ingredients anti-aging

Top 5 Ingredients for aging skincare

Written by: | January 15, 2018 | 7 responses

Healthy-Looking Skin at Any Age Having a healthy-looking, glowing complexion is absolutely within reach through our 40’s and beyond. Reviewing your skincare routine is a good place to start. Knowing which ingredients are effective for helping mature skin look as healthy and beautiful as possible. The appearance of fine lines and wrinkles are part of […]

vitamin C skincare

Vitamin C in Skincare – Growing Your Line

Written by: | December 21, 2017 | 4 responses

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

EWL Report on Indie Beauty Expo, LA 2017

Written by: | January 23, 2017 | 2 responses

One of the best parts of being in the beauty business is attending trade shows and events. Last week, Laura Badcock, EWL Vice President and Chief Formulator and I were able to attend the Indie Beauty Expo in Los Angeles, CA and, WOW! We were both impressed at the variety of products and the interesting […]

2017 Indie Beauty Trends: Skincare Matters

Written by: | December 16, 2016 | Leave a Comment

I can hardly believe we are about to turn the last page of the 2016 calendar. Where did this year go?  If you’re like most small businesses, you’ve already started your 2017 business planning, but probably plan to spend December balancing the consumer holiday shopping and party frenzy with the final touches of your plan. […]

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5 Takeaways from the NY Indie Beauty Expo

Written by: | August 31, 2016 | 6 responses

Last week, Laura Badcock and I joined hundreds of  independent beauty business owners and brands in Manhattan, NY for a two-day whirlwind showcase event called Indie Beauty Expo.  The first night was a shopping event, where the pavilion was open to the public. Beauty product lovers and inspiration-seekers from NY and around the country poured into […]