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Top Tips for Selling Cosmetics on Amazon

Written by: | December 4, 2017 | one response

  Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be part of that marketplace?  However… being successful on Amazon, like any other retail channel, takes some know-how, perseverance, and adaptability. Amazon’s rules of engagement change–often without […]

Cold Weather Care of Your Essential Products

Written by: | November 20, 2017 | Leave a Comment

With the cold weather fast approaching, we have been answering questions about products and how they are affected by temperature changes. If you’ve recently ordered and received a shipment of products from Essential, the following might sound familiar: It’s time to order. You jump online and begin shopping at www.essentialwholesale.com. After carefully selecting just the […]

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Weight vs. Volume When Measuring Ingredients (Finished Products, too!)

Written by: | October 9, 2017 | 12 responses

Weight vs. Volume; What’s the Big Deal? Which weighs more; a ton of feathers or a ton of bricks? You may have heard this riddle in middle school, and you may have even gotten the answer right. They both WEIGH a ton, however, your brain may have pictured a ton feathers and how you would […]

Selling Branded Skincare Products in Your Spa or Salon

Written by: | September 11, 2017 | 5 responses

Essential sat down with Laura Badcock, Essential’s chief formulator, and sr. vice president to talk about how spas and salons can use private label skincare to boost revenue and customer loyalty. Laura is a certified cosmetic chemist, a licensed aesthetician and a 20-year industry veteran to gather some tips for selling branded skincare products in your […]

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Understanding Organic Certification for Cosmetics

Written by: | August 28, 2017 | Leave a Comment

  Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and that’s a good thing. With the organic personal care market expected to grow to $15B annually by 2020, this […]

3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

EWL Report on Indie Beauty Expo, LA 2017

Written by: | January 23, 2017 | 2 responses

One of the best parts of being in the beauty business is attending trade shows and events. Last week, Laura Badcock, EWL Vice President and Chief Formulator and I were able to attend the Indie Beauty Expo in Los Angeles, CA and, WOW! We were both impressed at the variety of products and the interesting […]

Creating Custom Skincare Products – What to Expect from Your Manufacturer

Written by: | October 3, 2016 | 51 responses

Think you’re ready to work with a private label or contract manufacturing house to create your custom skincare product(s)? Great! Now is the perfect time to ensure that you can afford both the time and financial commitment necessary to hire a third party to create and manufacture your products for you.  In this first blog of the three-part […]

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Social Media – Comments, Complaints, and Observations

Written by: | September 26, 2016 | 2 responses

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

IP and Your Indie Beauty Brand

Written by: | September 15, 2016 | 13 responses

If you have built or are building your skincare or body care lines, you’ll want to understand how trademarks, copyrights, and IP affect your business, and also what you can do to protect yourself and your companies. I am not a lawyer, and nothing I write here should be considered legal advice. I hope, though, that […]