EWL Report on Indie Beauty Expo, LA 2017

Written by: | January 23, 2017 | 2 responses

One of the best parts of being in the beauty business is attending trade shows and events. Last week, Laura Badcock, EWL Vice President and Chief Formulator and I were able to attend the Indie Beauty Expo in Los Angeles, CA and, WOW! We were both impressed at the variety of products and the interesting […]

Creating Custom Skincare Products – What to Expect from Your Manufacturer

Written by: | October 3, 2016 | 34 responses

Think you’re ready to work with a private label or contract manufacturing house to create your custom skincare product(s)? Great! Now is the perfect time to ensure that you can afford both the time and financial commitment necessary to hire a third party to create and manufacture your products for you.  In this first blog of the three […]

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Social Media – Comments, Complaints, and Observations

Written by: | September 26, 2016 | 2 responses

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

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IP and Your Indie Beauty Brand

Written by: | September 15, 2016 | 13 responses

If you have built or are building your skincare or body care lines, you’ll want to understand how trademarks, copyrights, and IP affect your business, and also what you can do to protect yourself and your companies. I am not a lawyer, and nothing I write here should be considered legal advice. I hope, though, that […]

8 Lessons for Building a Fabulous Website

Written by: | September 8, 2016 | 6 responses

We’ve just released a new version of our website (we’re mobile friendly!) so a few lessons are fresh in our minds. Hopefully, you’ll learn something that can help you create or recreate the perfect website for your beauty business. 1. Know what Matters Everything stems from knowing what features and functions you need. Of course, you want […]

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5 Takeaways from the NY Indie Beauty Expo

Written by: | August 31, 2016 | 6 responses

Last week, Laura Badcock and I joined hundreds of  independent beauty business owners and brands in Manhattan, NY for a two-day whirlwind showcase event called Indie Beauty Expo.  The first night was a shopping event, where the pavilion was open to the public. Beauty product lovers and inspiration-seekers from NY and around the country poured into […]

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Evaluating Natural and Organic Cosmetic Manufacturers

Written by: | August 5, 2016 | 4 responses

So you think you might be ready to scale up production of your skincare, hair care and body care products.  Where do you start?  How do you select from all of the natural and organic cosmetic manufacturers available? What questions should you ask? What criterion should you use?  Those are great questions and ones that […]

Creating Spa Rituals

Written by: | August 4, 2016 | 2 responses

Boost your Business with Customer-Centered Spa Journeys As a business, one of the most important activities you do is deciding what products and services to offer. Furthermore, as a business with lots of competition, it is harder– and nowadays even more important, to stand out. Listing massage, facials, or body treatment options by duration and type […]

Managing your Back Bar for Maximum Impact

Written by: | July 7, 2016 | one response

It All Starts in the Treatment Room Managing your back bar inventory begins in the treatment rooms, one of the most important parts of the spa. In addition to the actual treatment and happiness of the client, this is where the seeds of the final sale—and repeat visits, are planted. Soft music, warm towels, and […]

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6 Activities to Help Define Your Niche and Plan Your Product Line

Written by: | June 16, 2016 | 2 responses

The term niche refers to a clearly defined, narrow segment of an eco-system. In marketing, we use this scientific term to define a market segment that enables companies to be big fish in a small pond instead of being small fish in a big pond. Your first job, to successfully serve a niche, is to […]