how to contact influencer marketing

Contacting Your Influencer – Influencer Marketing

Written by: | February 20, 2018 | Leave a Comment

We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]

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Choosing an Influencer – Influencer Marketing

Written by: | February 12, 2018 | 6 responses

Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]

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What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 2 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

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Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

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Vitamin C in Skincare – Growing Your Line

Written by: | December 21, 2017 | 4 responses

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

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Plan Now for the New Year

Written by: | December 19, 2017 | Leave a Comment

  With the end of the year just around the corner, it’s time to plan now for the new year. Special considerations should be made about tying up loose ends and getting everything in order for the end of the (tax) year. It’s also a great time to do some serious strategic planning and competitive […]

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Top Tips for Selling Cosmetics on Amazon

Written by: | December 4, 2017 | 2 responses

  Selling through Amazon Amazon is arguably the world’s largest online marketplace. According to Statistica, in September 2017, 187M shoppers visited Amazon online websites. Who wouldn’t want to be part of that marketplace?  However… being successful on Amazon, like any other retail channel, takes some know-how, perseverance, and adaptability. Amazon’s rules of engagement change–often without […]

Cold Weather Care of Your Essential Products

Written by: | November 20, 2017 | Leave a Comment

With the cold weather fast approaching, we have been answering questions about products and how they are affected by temperature changes. If you’ve recently ordered and received a shipment of products from Essential, the following might sound familiar: It’s time to order. You jump online and begin shopping at www.essentialwholesale.com. After carefully selecting just the […]

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Weight vs. Volume When Measuring Ingredients (Finished Products, too!)

Written by: | October 9, 2017 | 11 responses

Weight vs. Volume; What’s the Big Deal? Which weighs more; a ton of feathers or a ton of bricks? You may have heard this riddle in middle school, and you may have even gotten the answer right. They both WEIGH a ton, however, your brain may have pictured a ton feathers and how you would […]

Selling Branded Skincare Products in Your Spa or Salon

Written by: | September 11, 2017 | 6 responses

Essential sat down with Laura Badcock, Essential’s chief formulator, and sr. vice president to talk about how spas and salons can use private label skincare to boost revenue and customer loyalty. Laura is a certified cosmetic chemist, a licensed aesthetician and a 20-year industry veteran to gather some tips for selling branded skincare products in your […]

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