Celebrate the Solar Eclipse with Essential!

Written by: | August 14, 2017 | Leave a Comment

A total solar eclipse happens somewhere on Earth once every year or two.  On August 21, 2017, the sun and the moon align again, giving Americans a front row seat to a rare celestial event—a total solar eclipse. June 8, 1918, was the last time solar eclipse totality crossed the United States from the Pacific to the Atlantic, beginning […]

Filed in: Essential Info

Responsibly Sourced Salt for your Skincare Products

Written by: | August 13, 2017 | 46 responses

In the Spring of 2016, Essential made the decision to not source or work with Dead Sea Salt from Israel or Jordan because of the high environmental cost of harvesting.  Dead Sea Salt is like no other salt on earth. The Dead Sea lies about 400 meters or 1,280 feet below sea level making it […]

Filed in: Ingredients

Juicy News! We’ve Added More nonGMO 100% Natural Fragrance Oils!

Written by: | July 10, 2017 | one response

Say Hello to Coconut and Friends! Consumers love the tropical smell of coconut but until now, you either had a choice of using virgin coconut oil or coconut C02– a pricey option. We’ve partnered with a world-renowned fragrance house to create five new non-GMO, vegan, and 100% natural fragrance oils to our existing line up: […]

Sustainability 2017: Your products are eco-friendly, but what about your packaging?

Written by: | March 7, 2017 | one response

Editor’s note: Essential Wholesale & Labs believes in implementing sustainable practices wherever possible. This year, we will feature a series of blogs on the topic of corporate sustainability, including industry-wide trends and practices we’re seeing. In today’s blog we’ll take about eco-friendly packaging choices and how important they are to your brand. Choosing your product’s cosmetic packaging is exciting—it’s […]

Filed in: Sustainability

New! Baby & Me Vegan Products for Babies and their Adults

Written by: | February 28, 2017 | 25 responses

Introducing Essential’s Baby & Me product line Sales of natural and organic baby products are outpacing the personal care natural and organic market, with 12.5% sales growth expected in 2017.  It’s good business to be thinking about the little ones and their caregivers as you plan your product lines. In this new lineup you’ll find […]

Filed in: Product Spotlight

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Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 2 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

Filed in: Marketing

Sustainable Babassu Oil – A Fantastic Alternative to Palm Oil

Written by: | February 7, 2017 | Leave a Comment

If you’ve been looking for an environmentally responsible alternative to palm oil, our USDA Certified Organic Babassu oil may become your new favorite oil. This beautifully clear, light-yellow oil is higher in lauric acid than coconut oil. Lauric acid is a fantastic moisturizer that also soothes the skin and hair, and has a very slight bay leaf scent. Sustainable […]

Filed in: Ingredients

Add a Cleansing Oil to your Beauty Routine

Written by: | January 17, 2017 | Leave a Comment

Singer and actor Jennifer Lopez reminds us that, “Your power is in your individuality, in being exactly who you are.”  This sentiment is behind 2017’s Enhanced Natural beauty trend. The celebration of the individual, the celebration of each person’s unique look, unique style, and unique voice is expressing itself in bare skin with a pop of color, […]

2017 Indie Beauty Trends: Skincare Matters

Written by: | December 16, 2016 | Leave a Comment

I can hardly believe we are about to turn the last page of the 2016 calendar. Where did this year go?  If you’re like most small businesses, you’ve already started your 2017 business planning, but probably plan to spend December balancing the consumer holiday shopping and party frenzy with the final touches of your plan. […]

Filed in: Indie Beauty

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Making Products your Own: Working with Our Most Popular Products

Written by: | December 12, 2016 | one response

Most of us have a few hair, body, or skincare products that are essential to our daily routine. Below are some of Essential’s most popular items–each is a great product as is, or when customized. Looking to create something unique for your customers? We’ve also included a few ideas below to help guide you through […]