Reaching Millennial Consumers

Written by: | November 6, 2017 | Leave a Comment

Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017.  By the end of 2018, millennials will have the strongest buying power of any generation in the United States.  And, they have different criteria for their choices, […]

Filed in: Marketing

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Oakmoss Absolute for Men’s Skincare

Written by: | October 2, 2017 | Leave a Comment

 Oakmoss Absolute Rich and earthy, Oakmoss Absolute is an excellent choice when creating that perfect signature scent for your Men’s Skincare Line. Lichen (Evernia prunasti) has a uniquely masculine and sensual aroma. The deep undertones of bark and moss are both uplifting and grounding. Oakmoss provides an intense earthy, smokey richness reminiscent of fall leaves […]

USDA Cert. Organic Lime EO

Written by: | September 18, 2017 | Leave a Comment

I’ll talk a little about my love for Lime EO.  The tart yet sweet tanginess. The bright, energizing, and cheerful aroma. The heady top note of citrus. Wow!  Lime reminds me of summer and evokes images of walking through citrus groves and languidly lounging under a tree reading a book. Two of my favorite things […]

Filed in: Essential Oils

The Wonders of Pomegranate Oil

Written by: | September 12, 2017 | Leave a Comment

Growing up in Southern California, it was no hardship sitting outside in December, when our mother would banish us to eat pomegranates. Their red juice smeared our faces and, all too often, staining our clothes as well as our fingers. I didn’t know– or care– that they were a ‘superfood.’  Today I still love to […]

Filed in: Ingredients

Discover 10 New USDA Certified Organic Skincare Products

Written by: | September 5, 2017 | 2 responses

Four organic scrubs, four organic hydrating sprays, one organic aloe gel (already released) and one organic face & body oil will burst on the scene this fall, expanding Essential’s existing USDA Certified Organic skincare collection. Consumers are more knowledgeable, more discerning, and more willing to spend on skincare that’s made from organic ingredients. So we’ve […]

Understanding Organic Certification for Cosmetics

Written by: | August 28, 2017 | Leave a Comment

  Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and that’s a good thing. With the organic personal care market expected to grow to $15B annually by 2020, this […]

Celebrate the Solar Eclipse with Essential!

Written by: | August 14, 2017 | Leave a Comment

A total solar eclipse happens somewhere on Earth once every year or two.  On August 21, 2017, the sun and the moon align again, giving Americans a front row seat to a rare celestial event—a total solar eclipse. June 8, 1918, was the last time solar eclipse totality crossed the United States from the Pacific to the Atlantic, beginning […]

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Responsibly Sourced Salt for your Skincare Products

Written by: | August 13, 2017 | 45 responses

In the Spring of 2016, Essential made the decision to not source or work with Dead Sea Salt from Israel or Jordan because of the high environmental cost of harvesting.  Dead Sea Salt is like no other salt on earth. The Dead Sea lies about 400 meters or 1,280 feet below sea level making it […]

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Juicy News! We’ve Added More nonGMO 100% Natural Fragrance Oils!

Written by: | July 10, 2017 | one response

Say Hello to Coconut and Friends! Consumers love the tropical smell of coconut but until now, you either had a choice of using virgin coconut oil or coconut C02– a pricey option. We’ve partnered with a world-renowned fragrance house to create five new non-GMO, vegan, and 100% natural fragrance oils to our existing line up: […]

Sustainability 2017: Your products are eco-friendly, but what about your packaging?

Written by: | March 7, 2017 | 5 responses

Editor’s note: Essential Wholesale & Labs believes in implementing sustainable practices wherever possible. This year, we will feature a series of blogs on the topic of corporate sustainability, including industry-wide trends and practices we’re seeing. In today’s blog we’ll take about eco-friendly packaging choices and how important they are to your brand. Choosing your product’s cosmetic packaging is exciting—it’s […]

Filed in: Sustainability