Sustainability 2017: Your products are eco-friendly, but what about your packaging?

Written by: | March 7, 2017 | Leave a Comment

Editor’s note: Essential Wholesale & Labs believes in implementing sustainable practices wherever possible. This year, we will feature a series of blogs on the topic of corporate sustainability, including industry-wide trends and practices we’re seeing. In today’s blog we’ll take about eco-friendly packaging choices and how important they are to your brand. Choosing your product’s cosmetic packaging is exciting—it’s […]

Filed in: Sustainability

New! Baby & Me Vegan Products for Babies and their Adults

Written by: | February 28, 2017 | 25 responses

Introducing Essential’s Baby & Me product line Sales of natural and organic baby products are outpacing the personal care natural and organic market, with 12.5% sales growth expected in 2017.  It’s good business to be thinking about the little ones and their caregivers as you plan your product lines. In this new lineup you’ll find […]

Filed in: Product Spotlight

Tagged with:, ,

Love your Customers by Creating Products With Them in Mind

Written by: | February 14, 2017 | 2 responses

Do you love your customers? Why are you in business? To make money? Sure. But it’s also likely that you are interested in providing a product or service that either solves a problem your customers have or gives them an experience they will enjoy. Take a great eye cream. Depending on the ingredients, it could solve […]

Filed in: Marketing

Sustainable Babassu Oil – A Fantastic Alternative to Palm Oil

Written by: | February 7, 2017 | Leave a Comment

If you’ve been looking for an environmentally responsible alternative to palm oil, our USDA Certified Organic Babassu oil may become your new favorite oil. This beautifully clear, light-yellow oil is higher in lauric acid than coconut oil. Lauric acid is a fantastic moisturizer that also soothes the skin and hair, and has a very slight bay leaf scent. Sustainable […]

Filed in: Ingredients

Add a Cleansing Oil to your Beauty Routine

Written by: | January 17, 2017 | Leave a Comment

Singer and actor Jennifer Lopez reminds us that, “Your power is in your individuality, in being exactly who you are.”  This sentiment is behind 2017’s Enhanced Natural beauty trend. The celebration of the individual, the celebration of each person’s unique look, unique style, and unique voice is expressing itself in bare skin with a pop of color, […]

2017 Indie Beauty Trends: Skincare Matters

Written by: | December 16, 2016 | Leave a Comment

I can hardly believe we are about to turn the last page of the 2016 calendar. Where did this year go?  If you’re like most small businesses, you’ve already started your 2017 business planning, but probably plan to spend December balancing the consumer holiday shopping and party frenzy with the final touches of your plan. […]

Filed in: Indie Beauty

Tagged with:, , ,

Making Products your Own: Working with Our Most Popular Products

Written by: | December 12, 2016 | one response

Most of us have a few hair, body, or skincare products that are essential to our daily routine. Below are some of Essential’s most popular items–each is a great product as is, or when customized. Looking to create something unique for your customers? We’ve also included a few ideas below to help guide you through […]

Gift Ideas for Skincare and Body Care Lovers

Written by: | November 8, 2016 | 10 responses

Developing holiday sales ideas for your business can often feel like just one more task in an already busy season. But you know your customers expect seasonally scented products for themselves and the people on their gift lists. Offering body and skincare gifts in travel-size, stocking-stuffer size, and personal-use size are one easy and affordable […]

Filed in: Private Label

Tagged with:,

Creating Custom Skincare Products Part 2 – Developing Your Bill of Material

Written by: | October 31, 2016 | 15 responses

A bill of material is a critical document for you and your manufacturer. When you started down the path of creating your own indie beauty brand, you were probably excited about creating a great product. You were probably less excited about the ins and outs of manufacturing, filling, and getting your product shelf-ready. In fact, some […]

Filed in: Manufacturing

Tagged with:

Put your Best Cosmetic Label Forward

Written by: | October 14, 2016 | 8 responses

When you compete in a crowded marketplace, you need every advantage you can get. Having a great product just isn’t enough anymore. You need a great package design, a strong image, and the exact right words on your cosmetic label to inform and persuade your customers. You also need to be sure you’re adhering to […]

Filed in: Marketing

Tagged with:,