Solar-powered skincare at Essential Wholesale & Labs!

Written by: | August 8, 2017 | Leave a Comment

As you think about how to increase your sustainability footprint, using skincare made at a solar-powered manufacturing facility is one giant step you can take. Solar technology may seem like a relatively recent phenomenon- with small solar panels powering street lights, homes, bus stops and even some very high-tech cars, as well as the huge […]

Filed in: Sustainability

The long-enduring skincare benefits of rose

Written by: | August 1, 2017 | 3 responses

Use of the rose flower to create skincare and beauty products is a long documented practice– even Cleopatra was said to cleanse her face with rose water and bathe in rose pedals. In modern times, the intoxicating and familiar scent of rose reminds us of springtime and passionate love (think Valentine’s Day).  In our hometown […]

Filed in: Ingredients

Hemp seed oil versus CBD oil- what’s the difference?

Written by: | July 24, 2017 | 2 responses

Hemp oil (short for hemp seed oil) and CBD oil (short for cannabidiol oil) are derived from the same species of plant, cannabis sativa, they are not the same.  The confusion is understandable–some hemp oils are even inaccurately marketing themselves as CBD oil (and vice versa) to compete in an emerging market.  As skincare formulators […]

Filed in: Ingredients

3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

Market testing your next beauty product

Written by: | June 19, 2017 | Leave a Comment

You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing information to develop a product you believe will fill a void in the beauty market. You feel confident in your cosmetic formula, […]

Feed your Face with these easy, DIY recipes!

Written by: | June 12, 2017 | 2 responses

Non-GMO, USDA-certified organic, locally grown, sustainable. These familiar certifications and designations signal to consumers that the food product we’re looking at was produced without conventional pesticides, using ecologically viable farming practices, and sold through an intentional, local market. These and other standards, like safety and food traceability, are the ideas behind the “Farm-to-Table” movement—a familiar concept […]

Activated Charcoal Wash

Written by: | August 25, 2016 | Leave a Comment

    This wash is excellent for providing a good, thorough cleaning for hair, hands, or anywhere else! Activated charcoal binds to dirt and oil for a squeaky clean finish while shea butter, aloe, and glycerin help to condition and moisturize skin. Equipment You’ll Need • Mixing bowls • Stick Blender (high sheer blender) • Scale […]