3 easy tips for more mindful buying

Written by: | July 24, 2017 | Leave a Comment

Today’s consumers know it’s possible to feel good about looking good.  As such, there is an escalating demand for more eco-friendly, cruelty-free, local and organic products. Consumers’ growing interest in being a ‘mindful’ buyer should translate into how companies formulate and market to fit this ‘mindful’ and eco-friendly desire. So how do you know for […]

Introducing: Soothing Summer Aloe Gels

Written by: | July 3, 2017 | 2 responses

Inspired by our favorite poolside cocktails! Keep your cool this summer with our new lineup of soothing and hydrating gels based on our favorite poolside cocktails! Each intoxicating gel is formulated with minimal ingredients and plant-derived colorants that won’t stain your clothing or skin. Rub all-over for a gentle, cooling sensation and enjoy the delicate […]

Introducing: Zen Dragon Bath Soak!

Written by: | May 12, 2017 | Leave a Comment

Dragon fruit (Hylocereus undatus) is a tropical fruit you probably know by its cactus-like, spiky outer shell and brilliant red or white flesh. Though widely cultivated in East and Southeast Asia, dragon fruit is actually native to Central and South America where it is either known as pitahaya or pitaya roja.  At one time considered “exotic” […]

Take Ecosuds on your next summer adventure!

Written by: | May 1, 2017 | Leave a Comment

One of the best parts about life in the Pacific Northwest is our close proximity to wilderness & outdoor recreation–our home state of Oregon boasts over 350 state parks and 11 national forests! If you’re anything like us Portlanders, you’re already preparing your summer essentials checklist, and dusting off your camping and hiking gear in […]

Filed in: Ingredients

Ingredient Spotlight: Carrot Seed Oil

Written by: | April 24, 2017 | one response

Most of us are quite familiar with the carrot, or Daucus carota, and its usually orange, edible taproot.  However, you may not be aware that the seed of the root vegetable is also a highly sought-after ingredient in natural skincare. Carrot seed oil is the cold pressed extract from the seed of the carrot plant and has many […]

Filed in: Ingredients

Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

Growing seasons and essential oils: a guide

Written by: | April 4, 2017 | Leave a Comment

It’s finally spring here in Portland, and those long winter months of near-constant rain and chilly temperatures have paid off in the form of a city of flowers in full bloom. We’re affectionately nicknamed the “City of Roses,” after all! In Essential’s Northwest neighborhood, floral scents abound as magnolias, cherry trees, tulips, dogwoods, lilacs, and […]

SEO & SEM: Three Steps To Help Your Audience Find You

Written by: | March 27, 2017 | Leave a Comment

How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing your products to large groups of customers. Truth is, you don’t need to spend a dime, have a degree, or […]

March is National Craft Month: Here’s what you need to get started

Written by: | March 20, 2017 | one response

National Craft Month couldn’t fall at a better time of year for us Portlanders. We’re just beginning to feel spring emerge in the form of longer, warmer days, but we know that we’re still in for several more weeks of rain before the weather finally breaks. Undertaking a new craft project is the perfect distraction […]

Filed in: DIY

Essential’s Product Attributes

Written by: | February 21, 2017 | one response

Have you ever shopped online for skin, body, or hair care products, only to feel utterly confused about whether the product you’re considering is actually safe for you or your family? Perhaps the product’s ingredient deck (INCI) is buried on the webpage, or the words “all-natural” just don’t give you enough information  about the product’s certification to put you at […]

Filed in: Essential Info