Contacting Your Influencer – Influencer Marketing

Written by: | February 20, 2018 | Leave a Comment

We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]

Choosing an Influencer – Influencer Marketing

Written by: | February 12, 2018 | 6 responses

Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]

What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 2 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

Vitamin C in Skincare – Growing Your Line

Written by: | December 21, 2017 | 4 responses

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

Plan Now for the New Year

Written by: | December 19, 2017 | Leave a Comment

  With the end of the year just around the corner, it’s time to plan now for the new year. Special considerations should be made about tying up loose ends and getting everything in order for the end of the (tax) year. It’s also a great time to do some serious strategic planning and competitive […]

Filed in: Business Tips

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Holiday party gifts are here!

Written by: | December 11, 2017 | Leave a Comment

  The holidays are often a stressful time of year with family, travel, gift giving, and party planning. We wanted to find just one thing that could do double or triple duty for the usual party gift and take care of stocking stuffers, hostess gifts, and also party favors for our New Year’s Eve bash. […]

Rooibos Facial Serum: What you should know

Written by: | December 4, 2017 | Leave a Comment

There are a lot of serums to choose from and it’s hard to make it through the noise and figure out which one is best for you. We love our Rooibos Facial Serum for its hydrating and rejuvenating antioxidants that help fight time showing on our skin. Here we break down our chosen ingredients in […]

Solar-powered skincare at Essential Wholesale & Labs!

Written by: | August 8, 2017 | Leave a Comment

As you think about how to increase your sustainability footprint, using skincare made at a solar-powered manufacturing facility is one giant step you can take. Solar technology may seem like a relatively recent phenomenon- with small solar panels powering street lights, homes, bus stops and even some very high-tech cars, as well as the huge […]

Filed in: Sustainability

The long-enduring skincare benefits of rose

Written by: | August 1, 2017 | 3 responses

Use of the rose flower to create skincare and beauty products is a long documented practice– even Cleopatra was said to cleanse her face with rose water and bathe in rose pedals. In modern times, the intoxicating and familiar scent of rose reminds us of springtime and passionate love (think Valentine’s Day).  In our hometown […]

Filed in: Ingredients