Mad for Facial Masks!

Written by: | January 31, 2017 | Leave a Comment

Sales of facial masks continue to rise in the US and across the world, thanks to their unique ability to deliver nearly immediate results on our skin.  As we reported in December, retail sales of both body and facial masks are outpacing all other skincare items by 28% and this explosive growth is expected to continue. Long popular in the Asian markets, the love of facial masks as part of every skincare regimen has moved into the European, Latin America, and North American markets. Along with this growth, brands big and small have crowded the market place, so diversification is now key to standing out. So, too, is individualization of masks.

This is the beauty of powder facial masks, like our Color Therapy Line. By blending with essential oils, teas, tinctures, yogurt, jojoba beads, or other additives, you can create a truly unique mask for each customer’s specific need at a specific moment. Cosmetic publication Happi talked about the need for diversification and the entire mask market in an article earlier this year:

“With competition heating up, standing out from the crowd has become a major challenge for all brands competing in the facial mask market.  As such, we are now seeing brands trying to differentiate themselves by all means. Active ingredients that are well-known among consumers, whether from traditional skin care creams/lotions or food and pharmaceutical products, all play an important role in adding instant credibility to product efficacy claims and therefore helping differentiation.

Single-use, highly-customizable, and fresh are not new trends, but they are pushing the beauty industry to balance between responsible and sustainable and convenience. Powder masks can bridge both trends. Sell a 4 oz of jar powder mask, and include instructions for single-use applications to be customized with consumer ingredients like green tea, yogurt, avocados, milk, bananas, and so forth. You’ll meet millennials where they are; 60% of US millennials use food products at home to create DIY skincare because they think it is more natural and healthy than store-bought products.

We’ve put together this handy guide to all-things mask to help you determine which fit best with your beauty line. Have you tried any of Essential’s masques? Tell us about your favorites in the comments below.


Yellow Color Therapy Masque

About the Masque: Reveal the look of balanced harmony and calmed replenishment with Essential’s Yellow Color Therapy Masque. Extremely versatile, this powdered clay based masque allows your creativity to flow – add in whatever liquid is the hottest “must have” ingredient your clients are raving about, and bring the purifying, purging powers of natural kaolin and bentonite clay to life, along with Ayurvedic revered turmeric, nutrient dense mustard seed powder, and super soothers – milk powder, baking soda and allantoin. Afterwards, skin feels soothed, relaxed and rebalanced.

Whether at a resort spa or at home spa, masques are a pampering treat that give big rewards and provide the ultimate in total skin care. Essential’s dynamic Masque line up offers a wide range of masques targeting a variety of skin specific issues for amazing results – make sure multi-beneficial masques are a part of your premium skin care line! This masque is wonderful for all skin types, especially sensitive and troubled.

Superstar Ingredients:

  • Kaolin clay is a highly adsorbent, gentle clay that cleanses the skin without stripping it. It’s especially beneficial for those with sensitive skin and wonderful in use as a clay poultice, mud pack, facial mask and even in some lotion and cleanser recipes. As it cleanses it also gently exfoliates resulting in smoother, younger looking skin. Bentonite Clay, a combination of montmorillonite and volcanic ash,  is also a highly adsorbent clay that gently lifts away dirt and clarifies, leaving the skin radiant and youthful looking.
  • Turmeric root has long been used in Ayurveda to produce positively glowing, balanced and clear skin. Traditionally it has been pounded into a paste and applied to the skin.
  • Mustard is a wonderful ingredient because of its power to energize and revitalize skin. In combination with Turmeric it is one of the greatest natural beauty secrets.
  • Goat milk is an age-old, sensitive skin-loving miracle which is renowned for it’s soothing, calming and brightening properties. Goat Milk leaves the skin feeling silky smooth with a soft, hydrated appearance. Goat milk is a natural emollient, containing vitamin A, B6, B12 and E. It contains three times more beta-casein than cow’s milk.
  • Baking soda cleans, deodorizes and soothes and softens, leaves skin feeling silky smooth

It’s easy: This fabulous masque comes packed with its own set of nutrient-rich properties that are designed to work with the liquid chosen to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner masque can be made by adding more liquid, and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with yogurt, soy milk, goat milk, rice milk, any hydrosol or distillate water, most fruit or vegetable juices, vinegar, water with sea salt or any liquid that is beneficial to the skin. For color therapy, try using apple juice, white grape juice or banana.


Orange Color Therapy Masque

About the Masque: Reveal the look of brightened, balanced and deeply nourished radiance with Essential’s Orange Color Therapy Masque. Incredibly versatile, this powdered clay based masque allows your creativity to flow – add in whatever liquid is the hottest “must have” ingredient your clients are raving about, and bring the purifying, purging powers of natural kaolin and bentonite clay to life, along with Ayurvedic beloved turmeric, nutrient boosting beet powder, pro-vitamin B5 and antioxidant rich vitamin C ester. Afterwards, skin feels clarified, smoothed and renewed. This masque is wonderful for all skin types, especially dry/mature or combination.

Superstar Ingredients:

  • Turmeric root has long been used in Ayurveda to produce positively glowing, balanced and clear skin. Traditionally it has been pounded into a paste and applied to the skin.
  • Vitamin B5 improves the moisture-retention capacity of the skin allowing skin to stay hydrated for longer.
  • Vitamin C ester is oil soluble, enabling this form of Vitamin C to reach the surface of the skin rapidly in amounts greater than can be achieved by water soluble Vitamin C (L-Ascorbic Acid), therefore providing readily available form of Vitamin C to skin. It is excellent for individuals who have normally sensitive skin.

It’s easy: This fabulous masque comes packed with its own set of nutrient-rich properties that are designed to work with the liquid chosen to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner masque can be made by adding more liquid, and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with yogurt, kefir, soy milk, goat milk, rice milk, any hydrosol or distillate water, most fruit or vegetable juices, vinegar, water with sea salt or any liquid that is beneficial to the skin. For color therapy, try using green juice, superfood or white grape juice.


Red Color Therapy Masque 

About the Masque: Discover the beauty benefits behind the masque and reveal the look of purified perfection with Essential’s Red Color Therapy Masque. Wonderfully bright and very mild, this versatile powdered clay based masque allows your creativity to flow – add in whatever liquid is the hottest “must have” ingredient your clients are raving about, and bring the purifying, purging powers of natural kaolin and bentonite clay to life, along with Ayurvedic revered turmeric, nutrient-boosting beet powder, antioxidant rich vitamin C ester, and nourishing pro-vitamins B5 and B3. Afterwards, skin feels extra soft, smooth and rebalanced.

This masque is wonderful for all skin types, especially dry/mature or combination.

Superstar Ingredients:

  • Vitamin B3 visibly improves the appearance of large pores and blotchy skin tone
  • Vitamin B5 improves the moisture-retention capacity of the skin allowing skin to stay hydrated for longer.
  • Vitamin C ester is oil soluble, enabling this form of Vitamin C to reach the surface of the skin rapidly in amounts greater than can be achieved by water soluble Vitamin C (L-Ascorbic Acid), therefore providing readily available form of Vitamin C to skin. It is excellent for individuals who have normally sensitive skin.

It’s easy: This fabulous masque comes packed with its own set of nutrient rich properties that are designed to be enhanced by your choice of liquid used to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner masque can be made by adding more liquid and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with yogurt, soy milk, goat milk, rice milk, any hydrosol or distillate water, most fruit or vegetable juices, vinegar, water with sea salt or any liquid that is beneficial to the skin. For color therapy try using pomegranate juice, apple juice or tomato juice.


Blue Color Therapy Masque 

About the Masque: Discover the beauty benefits behind the masque and reveal the look of deeply nourished, enriched rejuvenation with Essential’s Blue Color Therapy Masque. So versatile, this powdered clay based masque allows for controlled creativity – add in your favorite skin beneficial hydrosol or distillate water only (rather than yogurt or other actives, which may react with the ultramarine and create an unpleasant odor – ack!) to bring the purifying powers of natural clay to life, along with the potent effects of amino acid rich blue green algae and super tonifying MSM. Afterwards, skin feels softly conditioned, refined and replenished. Great for all skin types, especially rough or troubled.

Superstar Ingredients:

  • Blue green algae is full of trace elements, calcium, and magnesium. In skincare products, it helps the skin retain moisture contributing to a soft smooth appearance. Our vitamin and mineral rich Organic Blue Green Algae is harvested from a lake in Klamath Falls, Oregon. It contains the highest level of chlorophyll, protein, minerals, amino acids and enzymes in a growing organism known to man.
  • MSM is rapidly absorbed into the skin helping to improve the appearance of dull or aging skin.

It’s easy:  This fabulous masque comes packed with its own set of nutrient-rich properties that are designed to work with the liquid chosen to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner facial mask can be made by adding more liquid, and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with any hydrosol or distillate water that is beneficial to the skin. Note that the Ultramarine in this masque can easily react with yogurt or other active ingredients and create an unpleasant odor, so we recommend simply using water or hydrosols for this masque.


Green Color Therapy Masque 

About the Masque: Discover the beauty benefits behind the masque and reveal the look of deeply cleansed and toned refinement with Essential’s Green Color Therapy Masque. Incredibly versatile, this powdered clay based masque allows your creativity to flow – add in whatever liquid is the hottest “must have” ingredient your clients are raving about, and bring the purifying, purging powers of natural kaolin and bentonite to life, along with super toning DMAE and antioxidant rich vitamin C ester. Afterwards, skin feels clarified, smoothed and revitalized. This masque is wonderful for all skin types, from mature to oily.

Superstar Ingredients:

  • Vitamin C ester is oil soluble, enabling this form of vitamin C to reach the surface of the skin rapidly in amounts greater than can be achieved by water soluble vitamin C (L-Ascorbic Acid), therefore providing readily available form of vitamin C to skin. It is excellent for individuals who have normally sensitive skin.
  • DMAE helps give the appearance of pore tightening and skin firming.

Its easy: This gorgeous body and facial mask comes packed with its own set of nutrient-rich properties that are designed to work with the liquid chosen to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner masque can be made by adding more liquid, and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with yogurt, kefir, soy milk, goat milk, rice milk, any hydrosol or distillate water, most fruit or vegetable juices, vinegar, water with sea salt or any liquid that is beneficial to the skin. For color therapy, try using green juice, superfood or white grape juice.

 


Violet Color Therapy Masque 

About the Masque: Discover the beauty benefits behind the masque and reveal the look of extraordinary refinement and rejuvenation with Essential’s Violet Color Therapy Masque. So versatile, this powdered clay based masque allows your creativity to flow – add in whatever liquid is the hottest “must have” ingredient your clients are raving about, and bring the purifying, purging powers of natural Kaolin and Bentonite to life, along with a powerhouse blend of retexturizing Alpha Hydroxy Acids – Malic Acid, Citric Acid and Tartaric Acid, which help to slough, buff, lift and refine. Afterwards, skin feels hydrated, smoothed and radiant. This masque is suited for most skin types, especially mature, rough or troubled.

About the Key Ingredients:

  • Citric acid is one of the Alpha Hydroxy Acids, it is derived from non GMO corn. It is used in hair and skincare products for its astringent and antioxidant properties. It can also be used as a stabilizer and preservative, as well as to neutralize odor.
  • Malic acid is an Alpha Hydroxy Acid, that is great for exfoliating dead skin cells and brightening the skin.
  • Tartaric acid is an Alpha Hydroxy Acid that improves the appearance of skin texture and tone.
  • Lactose leaves the skin feeling silky smooth with a hydrated appearance. Lactose smoothes, firms and softens the skin. It is easily absorbed into the skin.

Its easy: This fabulous facial mask comes packed with its own set of nutrient-rich properties that are designed to work with the liquid chosen to activate the masque. The masque can be used 2 parts powder to 1 part any liquid suitable for hydrating the masque. A thinner masque can be made by adding more liquid, and a thicker masque can be created with less liquid. These masques are designed for immediate use after hydration. The liquid you use is only limited by your imagination (within safe guidelines). Try hydrating your masque with yogurt, soy milk, goat milk, rice milk, any hydrosol or distillate water, most fruit or vegetable juices, vinegar, water with sea salt or any liquid that is beneficial to the skin. For color therapy, try using small amounts of pomegranate juice, grape juice or cranberry juice.

Sunburn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin’s sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen and limit sun exposure while using this product and for a week afterwards.

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