Introducing: Soothing Summer Aloe Gels

Market testing your next beauty product

Hemp seed oil versus CBD oil- what’s the difference?

Written by: | July 24, 2017 | one response

Hemp oil (short for hemp seed oil) and CBD oil (short for cannabidiol oil) are derived from the same species of plant, cannabis sativa, they are not the same.  The confusion is understandable–some hemp oils are even inaccurately marketing themselves as CBD oil (and vice versa) to compete in an emerging market.  As skincare formulators […]

Filed in: Ingredients

3 easy tips for more mindful buying

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Today’s consumers know it’s possible to feel good about looking good.  As such, there is an escalating demand for more eco-friendly, cruelty-free, local and organic products. Consumers’ growing interest in being a ‘mindful’ buyer should translate into how companies formulate and market to fit this ‘mindful’ and eco-friendly desire. So how do you know for […]

3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

Is that color really natural?!?

Written by: | July 11, 2017 | 8 responses

Color attracts attention and nobody uses it better than mother nature. In observing the world, we see how nature uses a colorful palette to draw the attention of insects to flowers. In the animal kingdom, the most brightly colored birds attract the attention of potential mates. It’s no wonder that people are also attracted to beautiful colors. […]

Filed in: Ingredients

Juicy News! We’ve Added More nonGMO 100% Natural Fragrance Oils!

Written by: | July 10, 2017 | one response

Say Hello to Coconut and Friends! Consumers love the tropical smell of coconut but until now, you either had a choice of using virgin coconut oil or coconut C02– a pricey option. We’ve partnered with a world-renowned fragrance house to create five new non-GMO, vegan, and 100% natural fragrance oils to our existing line up: […]

Introducing: Soothing Summer Aloe Gels

Written by: | July 3, 2017 | Leave a Comment

Inspired by our favorite poolside cocktails! Keep your cool this summer with our new lineup of soothing and hydrating gels based on our favorite poolside cocktails! Each intoxicating gel is formulated with minimal ingredients and plant-derived colorants that won’t stain your clothing or skin. Rub all-over for a gentle, cooling sensation and enjoy the delicate […]

Facts about acids used in skincare

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Acids and skincare don’t exactly sound like a good pair. After all, look what happened to The Joker in Batman. But don’t worry, we aren’t talking about those kinds of acids. There are two different types of acids used in skincare; exfoliating acids and fatty acids. When used properly in your skincare routine you can see […]

Occlusive, Emollient & Humectant – Terms to know

Written by: | June 19, 2017 | 3 responses

Every industry has jargon, and the beauty industry is no exception. We use jargon to quickly communicate the properties of a product, however, it’s easy to forget that not everyone knows what every term means. The terms sometimes get watered down through overuse in marketing or simply get used incorrectly. We often get questions about what the […]

Filed in: Ingredients

Market testing your next beauty product

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You are eager to launch your new beauty product and so far you’ve done everything right. At the outset, you created a buyer persona to identify your target customer, and used all of the ensuing information to develop a product you believe will fill a void in the beauty market. You feel confident in your cosmetic formula, […]

Feed your Face with these easy, DIY recipes!

Written by: | June 12, 2017 | 2 responses

Non-GMO, USDA-certified organic, locally grown, sustainable. These familiar certifications and designations signal to consumers that the food product we’re looking at was produced without conventional pesticides, using ecologically viable farming practices, and sold through an intentional, local market. These and other standards, like safety and food traceability, are the ideas behind the “Farm-to-Table” movement—a familiar concept […]