Fresh green mint on the wooden table, selective focus

Alternative Uses for Organic Peppermint Facial Toner


IP and Your Indie Beauty Brand

Elephant yam, Stanley s water-tub, Konjac

Konjac Powder – Ingredient Highlight

Written by: | September 26, 2016 | 2 responses

Deep in the mountains of Southwest China you’ll find an unusual and distinctive flowering plant; Amorphophallus konjac. Also known as devil’s tongue, voodoo lily, and elephant yam, konjac is a versatile plant used for over 1,500 years as a mineral-rich food source and beauty product. It’s absorbent, gentle, and so soft that infant diapers and clothes are […]

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Social Media – Comments, Complaints, and Observations

Written by: | | one response

Navigating social media can be a challenge for even the savviest Social Media Manager, so it is not hard to imagine how much more difficult the task becomes for a small business owner trying to manage it all: running a business, creating original content for the company’s social media channels, and monitoring and responding to customer comments and complaints!  Most of you likely experience this already, and […]

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IP and Your Indie Beauty Brand

Written by: | September 15, 2016 | 10 responses

If you have built or are building your skincare or body care lines, you’ll want to understand how trademarks, copyrights, and IP affect your business, and also what you can do to protect yourself and your companies. I am not a lawyer, and nothing I write here should be considered legal advice. I hope, though, that […]

Brunette smooth hair

Keratin – Ingredient Highlight

Written by: | | 4 responses

Keratin is often touted as a very desirable ingredient in shampoos and conditioners, and is even offered as a professional treatment at salons.  But what is keratin, and what effect does it have on hair? What is Keratin? Keratin is a structural, protective protein in the cortex (inner core of the hair) that helps give hair strength and acts […]

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Fresh green mint on the wooden table, selective focus

Alternative Uses for Organic Peppermint Facial Toner

Written by: | September 12, 2016 | Leave a Comment

If you haven’t tried Essential’s USDA Certified Organic Peppermint Facial Toner, you’re in for a surprise! This instantly-refreshing, bold & invigorating toner is fabulous for your face, but did you know that it has other equally exciting, alternate uses? If you have tried the Peppermint Facial Toner or sell it as part of your product line, we have some great ideas on how to expand your line […]

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8 Lessons for Building a Fabulous Website

Written by: | September 8, 2016 | 3 responses

We’ve just released a new version of our website (we’re mobile friendly!) so a few lessons are fresh in our minds. Hopefully, you’ll learn something that can help you create or recreate the perfect website for your beauty business. 1. Know what Matters Everything stems from knowing what features and functions you need. Of course, you want […]


Stearic Acid – Ingredient Highlight

Written by: | September 1, 2016 | one response

Have you ever read the ingredient deck on a bottle of lotion and wondered “What is stearic acid and why is it in this lotion?” You may even be wondering if you should be putting something with acid on your skin at all. You’re not alone, in fact, we get questions about ingredients every day, […]

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Indie Beauty Expo

5 Takeaways from the NY Indie Beauty Expo

Written by: | August 31, 2016 | 6 responses

Last week, Laura Badcock and I joined hundreds of  independent beauty business owners and brands in Manhattan, NY for a two-day whirlwind showcase event called Indie Beauty Expo.  The first night was a shopping event, where the pavilion was open to the public. Beauty product lovers and inspiration-seekers from NY and around the country poured into […]

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Activated Charcoal Wash

Written by: | August 25, 2016 | Leave a Comment

    This wash is excellent for providing a good, thorough cleaning for hair, hands, or anywhere else! Activated charcoal binds to dirt and oil for a squeaky clean finish while shea butter, aloe, and glycerin help to condition and moisturize skin. Equipment You’ll Need • Mixing bowls • Stick Blender (high sheer blender) • Scale […]


Using Natural Surfactants in Cosmetics

Written by: | August 18, 2016 | 13 responses

As consumers become more aware of the ingredients in the products they put on their skin and use in their homes, many have come to view surfactants as “bad” ingredients. In fact, there are numerous choices for natural surfactants in cosmetics, and they work to improve the integrity and performance of cosmetic formulations. Yet conscientious […]

Filed in: Ingredients