SEO & SEM: Three Steps To Help Your Audience Find You

Skincare, Haircare and pH – What you need to know

Ingredient Spotlight: Carrot Seed Oil

Written by: | April 24, 2017 | one response

Most of us are quite familiar with the carrot, or Daucus carota, and its usually orange, edible taproot.  However, you may not be aware that the seed of the root vegetable is also a highly sought-after ingredient in natural skincare. Carrot seed oil is the cold pressed extract from the seed of the carrot plant and has many […]

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Sodium Cocoyl Isethionate – The Gentle Surfactant

Written by: | April 18, 2017 | 2 responses

Surfactants have a bad reputation as being harsh and irritating to the skin, but sodium cocoyl isethionate is a completely different type of surfactant! Derived from coconut, this extremely gentle ingredient is fast replacing traditional surfactants in natural hair and skincare formulations. Biodegradable Naturally derived from coconut, sodium cocoyl isethionate is readily biodegradable. This makes […]

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Why You Need Social Automation: Using ‘Set It & Forget It’ Tools

Written by: | April 17, 2017 | Leave a Comment

If you’re creating content or managing social media for your brand, then you know exactly how difficult it is to keep coming up with new material. You should be focusing on other aspects of your business, right? That’s where automation comes in. Instead of having to repost and create new content, you can continually generate […]

Quinoa Protein for Gluten-Free Hair Products

Written by: | April 10, 2017 | Leave a Comment

Many people avoid gluten nowadays- whether due to serious allergies or personal preferences. Recently the gluten-free trend has even made its way from food to cosmetic products. Meeting the demand for gluten-free skincare products can be challenging, but it’s not impossible. One solution: switch from using hydrolyzed wheat protein to hydrolyzed quinoa protein. Originally harvested by the Inca, quinoa (pronounced keen-WAH) is a staple ingredient mostly […]

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Growing seasons and essential oils: a guide

Written by: | April 4, 2017 | Leave a Comment

It’s finally spring here in Portland, and those long winter months of near-constant rain and chilly temperatures have paid off in the form of a city of flowers in full bloom. We’re affectionately nicknamed the “City of Roses,” after all! In Essential’s Northwest neighborhood, floral scents abound as magnolias, cherry trees, tulips, dogwoods, lilacs, and […]

Non-GMO corn starch: 8 Amazing Facts

Written by: | April 3, 2017 | Leave a Comment

Corn is ubiquitous in our American lives–it’s present in our food, pharmaceuticals, cleaning products– even textiles.  In fact, more than 20 different cosmetic ingredients are derived from corn,  from oils to extracts to powders, and more. Essential sources non-GMO corn starch and spends considerable time and effort selecting our ingredients to make sure they are safe, effective, and sustainable so you can be […]

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Vitamin C in Skincare

Written by: | March 28, 2017 | Leave a Comment

Vitamin C is known for its beneficial effects on skin, but did you know that it comes is more than one form? Ascorbic acid and ascorbyl palmitate are the most common forms used in skincare. Citric acid is not vitamin C, but is often mistaken as vitamin C. Let’s explore the different forms and how […]

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SEO & SEM: Three Steps To Help Your Audience Find You

Written by: | March 27, 2017 | Leave a Comment

How large is your brand? Your audience? What about the reach of your advertising? You might be thinking you need a giant budget, years of school, or bleeding edge software to be successful in marketing your products to large groups of customers. Truth is, you don’t need to spend a dime, have a degree, or […]

March is National Craft Month: Here’s what you need to get started

Written by: | March 20, 2017 | one response

National Craft Month couldn’t fall at a better time of year for us Portlanders. We’re just beginning to feel spring emerge in the form of longer, warmer days, but we know that we’re still in for several more weeks of rain before the weather finally breaks. Undertaking a new craft project is the perfect distraction […]

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Skincare, Haircare and pH – What you need to know

Written by: | | one response

When making skin and hair care products, it is important to be mindful of pH. It’s easy to forget this important step, as we tend to focus on the more obvious product attributes, like smell and texture.  While it is important for a product to look, smell and feel good it is also very important to […]