Introducing: Soothing Summer Aloe Gels

Market testing your next beauty product

Celebrate the Solar Eclipse with Essential!

Written by: | August 14, 2017 | Leave a Comment

A total solar eclipse happens somewhere on Earth once every year or two.  On August 21, 2017, the sun and the moon align again, giving Americans a front row seat to a rare celestial event—a total solar eclipse. June 8, 1918, was the last time solar eclipse totality crossed the United States from the Pacific to the Atlantic, beginning […]

Filed in: Essential Info

Responsibly Sourced Salt for your Skincare Products

Written by: | August 13, 2017 | 46 responses

In the Spring of 2016, Essential made the decision to not source or work with Dead Sea Salt from Israel or Jordan because of the high environmental cost of harvesting.  Dead Sea Salt is like no other salt on earth. The Dead Sea lies about 400 meters or 1,280 feet below sea level making it […]

Filed in: Ingredients

Solar-powered skincare at Essential Wholesale & Labs!

Written by: | August 8, 2017 | Leave a Comment

As you think about how to increase your sustainability footprint, using skincare made at a solar-powered manufacturing facility is one giant step you can take. Solar technology may seem like a relatively recent phenomenon- with small solar panels powering street lights, homes, bus stops and even some very high-tech cars, as well as the huge […]

Filed in: Sustainability

Extracts, Distillates, Hydrosols, and Tinctures – What are they and What’s the Difference?

Written by: | August 7, 2017 | 2 responses

Extracts, Distillates, Hydrosols, and Tinctures are effective and fun ingredients to use in your skincare. They can add color, scent, and can even replace water to add extra beneficial attributes to your formulations, but you may be asking yourself “What exactly are extracts, hydrosols, distillates and tinctures and what’s the difference between them?” You’re not […]

Hello Aloe! New Organically Preserved Aloe Gel Sample Packs!

Written by: | August 1, 2017 | one response

Aloe gel is one of the best known natural remedies for soothing skin. It’s so common, you will likely find it in almost every beach-goer’s summer bag. If you grew up anything like I did, your mom always had aloe gel handy if you happened to spend too much time in the sun. You might […]

The long-enduring skincare benefits of rose

Written by: | | 3 responses

Use of the rose flower to create skincare and beauty products is a long documented practice– even Cleopatra was said to cleanse her face with rose water and bathe in rose pedals. In modern times, the intoxicating and familiar scent of rose reminds us of springtime and passionate love (think Valentine’s Day).  In our hometown […]

Filed in: Ingredients

Hemp seed oil versus CBD oil- what’s the difference?

Written by: | July 24, 2017 | one response

Hemp oil (short for hemp seed oil) and CBD oil (short for cannabidiol oil) are derived from the same species of plant, cannabis sativa, they are not the same.  The confusion is understandable–some hemp oils are even inaccurately marketing themselves as CBD oil (and vice versa) to compete in an emerging market.  As skincare formulators […]

Filed in: Ingredients

3 easy tips for more mindful buying

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Today’s consumers know it’s possible to feel good about looking good.  As such, there is an escalating demand for more eco-friendly, cruelty-free, local and organic products. Consumers’ growing interest in being a ‘mindful’ buyer should translate into how companies formulate and market to fit this ‘mindful’ and eco-friendly desire. So how do you know for […]

3 Barriers to Conversion on Your Indie Beauty Website

Written by: | July 17, 2017 | Leave a Comment

So you’ve built and launched your first indie beauty brand via your brand new e-commerce website.  Though traffic to your new site may be high, site conversions (sales & revenue) seem to be frustratingly low. What could be the problem?  Before you rush to redesign your site or question your product, you should first check […]

Is that color really natural?

Written by: | July 11, 2017 | 8 responses

Color attracts attention and nobody uses it better than mother nature. In observing the world, we see how nature uses a colorful palette to draw the attention of insects to flowers. In the animal kingdom, the most brightly colored birds attract the attention of potential mates. It’s no wonder that people are also attracted to beautiful colors. […]

Filed in: Ingredients