Introducing: Soothing Summer Aloe Gels

Market testing your next beauty product

USDA Cert. Organic Lime EO

Written by: | September 18, 2017 | Leave a Comment

I’ll talk a little about my love for Lime EO.  The tart yet sweet tanginess. The bright, energizing, and cheerful aroma. The heady top note of citrus. Wow!  Lime reminds me of summer and evokes images of walking through citrus groves and languidly lounging under a tree reading a book. Two of my favorite things […]

Filed in: Essential Oils

Facial Serums: Nourishment for Your Skin

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Search online for skincare and you’re bound to come across facial serums, arguably the best skincare products ever created. One tiny dollop of facial serum contains a concentrated dose of magic, at least that’s what I thought the first time I tried one. I was in awe at how a tiny pea size drop was […]

The Wonders of Pomegranate Oil

Written by: | September 12, 2017 | Leave a Comment

Growing up in Southern California, it was no hardship sitting outside in December, when our mother would banish us to eat pomegranates. Their red juice smeared our faces and, all too often, staining our clothes as well as our fingers. I didn’t know– or care– that they were a ‘superfood.’  Today I still love to […]

Filed in: Ingredients

Selling Branded Skincare Products in Your Spa or Salon

Written by: | September 11, 2017 | 5 responses

Essential sat down with Laura Badcock, Essential’s chief formulator, and sr. vice president to talk about how spas and salons can use private label skincare to boost revenue and customer loyalty. Laura is a certified cosmetic chemist, a licensed aesthetician and a 20-year industry veteran to gather some tips for selling branded skincare products in your […]

Filed in: Business Tips

Discover 10 New USDA Certified Organic Skincare Products

Written by: | September 5, 2017 | Leave a Comment

Four organic scrubs, four organic hydrating sprays, one organic aloe gel (already released) and one organic face & body oil will burst on the scene this fall, expanding Essential’s existing USDA Certified Organic skincare collection. Consumers are more knowledgeable, more discerning, and more willing to spend on skincare that’s made from organic ingredients. So we’ve […]

Organic Unrefined Cold Pressed Baobab Oil

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Are you looking for a sustainable, organic carrier oil?  USDA Certified Organic Unrefined, Cold Press Baobab Oil might be just what you’re after. What’s Baobab Oil? Holding a paramount place in African Savanah communities, Baobab oil has been used by women since ancient times to protect and soften skin and hair. The Baobab tree is […]

Fruit Juice for Healthy Hair and Radiant Skin!

Written by: | August 28, 2017 | 4 responses

You’ve heard the old adage “an apple a day keeps the doctor away,” but did you know that apple and other fruits are just as amazing when applied to skin and hair? While the benefits of fruit for hair and skin are pretty well known, the new trends using fruit juice for DIY hair and […]

Filed in: Ingredients

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Understanding Organic Certification for Cosmetics

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  Using “Organic” On your Product Label You see just how popular “organic” products are as soon as you walk into any grocery store, big box store, local coop or salon, etc. Organic is everywhere and that’s a good thing. With the organic personal care market expected to grow to $15B annually by 2020, this […]

USDA Certified Organic Blue Green Algae

Written by: | August 21, 2017 | Leave a Comment

USDA Certified Organic Blue Green Algae (Aphanizomenon Flos-Aquae) offered by Essential Wholesale contains more than 20 antioxidants, 68 minerals and 70 trace elements, all amino acids (essential and non-essential) and important enzymes. The high nutrient density and the synergistic effect of these nutrients make blue green algae a powerful skincare ingredient. This amazing tiny little […]

Filed in: Ingredients

Celebrate the Solar Eclipse with Essential!

Written by: | August 14, 2017 | Leave a Comment

A total solar eclipse happens somewhere on Earth once every year or two.  On August 21, 2017, the sun and the moon align again, giving Americans a front row seat to a rare celestial event—a total solar eclipse. June 8, 1918, was the last time solar eclipse totality crossed the United States from the Pacific to the Atlantic, beginning […]

Filed in: Essential Info