woman's handful of crystals of pink salt from dead lake in Ukraine

Dead Sea Salt: A High Price to Pay

Fruit-piece with the different colorful pills and tablets. Concept what is better. Isolated on white background

Synthetic vs. Natural Vitamins in Cosmetics

Woman getting facial

5 Reasons You Need a Professional Facial

Written by: | July 25, 2016 | 2 responses

We all want to look our best and looking our best starts with a clear and glowing complexion. We buy skincare products to help our skin look its absolute best, we wear sunscreen to avoid sun damage, and do what we can at home to take good care of our skin. While these are all […]

Filed in: Health & BeautyHome Spa

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Cracked skin treatment. Cosmetic concept

Alcohol as a Preservative in Skin Care

Written by: | July 22, 2016 | 4 responses

Alcohol has received a lot of bad press when it comes to skincare, personal care & cosmetics. So why on earth would Essential Wholesale & Labs use it as a preservative in our premium quality Organically Preserved Bases? Well, I can tell you that it is with extreme fondness that we use this. Not only […]

Filed in: IngredientsManufacturing

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safflower oil

Safflower Oleosomes and Water – Move over Polysorbates!

Written by: | July 13, 2016 | 12 responses

What are Safflower Oleosomes? Oleosomes are the result of millions of years of plant evolution. They are the little protector of the seed’s energy source: oil. Seeds use this important energy source for the germination process, so protecting the oil until needed for germination is critical to the survival of the plant as a species. […]

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Natural wood charcoal and charcoal powder on wooden spoon isolate on white background

Activated Charcoal – Premier Beauty Ingredient

Written by: | July 11, 2016 | Leave a Comment

Activated Charcoal is a marvelous additive in cosmetics and personal care products. It may seem a bit unusual when it comes to luxurious health and beauty aids, but it is truly remarkable in its ability to remove environmental toxins. Made from charred wood that has been processed into tiny particles to make it extremely porous, […]

Filed in: Ingredients

Beautiful Pharmacist with Digital Tablet in a Drugstore

Managing your Back Bar for Maximum Impact

Written by: | July 7, 2016 | one response

It All Starts in the Treatment Room Managing your back bar inventory begins in the treatment rooms, one of the most important parts of the spa. In addition to the actual treatment and happiness of the client, this is where the seeds of the final sale—and repeat visits, are planted. Soft music, warm towels, and […]

Young woman choosing shampoo at supermarket

Essential Replaces EDTA in Cosmetic Formulations

Written by: | June 30, 2016 | 13 responses

EDTA, a common ingredient found in skin and hair care products, is an effective chelating agent, binding to metal ions making emulsions more stable and allowing washes and soaps to develop that thick, rich lather we love. EDTA also helps boost preservative effectiveness making it a standard choice for cosmetic formulators. However, as consumers are […]

recycling symbol on wooden desk

Essential’s Sustainability Commitment

Written by: | June 22, 2016 | one response

Our Sustainability Mission Sustainability is more than a buzz word at Essential. Essential’s sustainability commitment shows in our business practices, responsible sourcing, and giving back to the community. These efforts reflect our core values: every team member, every product, every day. Working together with our customers, suppliers, and business partners, we continually strive to reduce […]

Spa owner talking on cell phone.

6 Activities to Help Define Your Niche and Plan Your Product Line

Written by: | June 16, 2016 | 2 responses

The term niche refers to a clearly defined, narrow segment of an eco-system. In marketing, we use this scientific term to define a market segment that enables companies to be big fish in a small pond instead of being small fish in a big pond. Your first job, to successfully serve a niche, is to […]

Filed in: BusinessManufacturingPrivate Label

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Selling Branded Skincare Products in Your Spa or Salon

Written by: | June 9, 2016 | 5 responses

Essential sat down with Laura Badcock, Senior Vice President,  Licensed Aesthetician and 20-year industry veteran to gather some tips for selling branded skincare products in your spa and salon. Q. How much money can a spa earn from selling retail products? A. When I was in the industry in the early 2000s, it was known that 75% of a […]

Filed in: Business

natural face paints

Easy Color-Rich Face Paints

Written by: | June 3, 2016 | 2 responses

Feeling creative? Looking for a little color to kick off the summer? Try experimenting with Colorants and Pigments and create your own Silky-Smooth Face Paint. It’s fun to make, easy to clean up, and safe for kids and adults alike! Even if you’ve never tried to create your own colors or painted a face, you […]