Plant Extracts for Innate Natural Color!

indie beauty expo summary tips

Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Klamath Lake Blue Green Algae – Superfood for skin!

Written by: | February 22, 2018 | Leave a Comment

Aphanizomenon flos-aquae (AFA) Blue Green Algae is widely agreed to be the most ancient food on earth. It is one of the few edible microalgae, and it differs from other microalgae grown in ponds, such as Spirulina and Chlorella, because it grows wild in an optimal environment. This allows it to develop a remarkable nutritional […]

how to contact influencer marketing

Contacting Your Influencer – Influencer Marketing

Written by: | February 20, 2018 | Leave a Comment

We’ve covered what influencer marketing is, how to choose the right influencer, and now it’s time to give concrete advice about contacting your influencer and starting your campaign. Here we’ll cover the initial interactions and other do’s and don’ts of influencer marketing. Contacting Your Influencer This information is drawn directly from panels of influencers who […]

influencer marketing how to choose

Choosing an Influencer – Influencer Marketing

Written by: | February 12, 2018 | 6 responses

Choosing an Influencer for Your New Influencer Marketing Campaign In our last post, we discussed what influencer marketing is, how it pays off, and the types of influencers typically seen. In this post, we will cover how to choose the right influencer for your brand. This means tackling the appropriate size of following, the type […]

influencer marketing tips guide how to beauty business

What is Influencer Marketing? What is an Influencer?

Written by: | February 6, 2018 | 2 responses

Today let’s talk about influencer marketing. What it is, how it works, and how to approach it. We’ve done some research and gathered several great insights from actual influencers, brands who have worked with them, and marketing experts at the BeautyX Summit in Los Angeles. Influencer Marketing Influencer marketing, in a beauty brand context, means […]

castor oil skincare

Castor Oil for Hair and Skin!

Written by: | February 1, 2018 | 2 responses

Castor oil often gets made fun of and overlooked. My initial tendency to cringe a little at the mere mention of castor oil comes from cartoons depicting it as a punishment. Seeing beloved cartoon characters being force-fed castor oil and then turning green and sickly is certainly why I thought castor oil must be awful […]

Filed in: Ingredients

indie beauty expo summary tips

Key Takeaways from the Indie Beauty Expo and BeautyX Summit

Written by: | January 30, 2018 | 8 responses

Last week, Essential went down to the BeautyX Summit and Indie Beauty Expo in Los Angeles. We had two jam-packed days of frantic note-taking, and the third day we got to attend the expo and see some amazing brands. This post is a quick rundown of the key takeaways about influencer marketing, getting into publications, […]

rose in skincare good

Rose for Petal Soft Skin

Written by: | January 24, 2018 | Leave a Comment

Rose is a classic symbol of love and its unmistakable fragrance fills the air with romance, but roses also have a full bouquet of benefits for the skin. “The sugars and natural oils found in rose petals trap moisture in your skin, making your skin look smoother and softer—just like the beautiful rose petals themselves,” write Deepak […]

Filed in: Ingredients

Sirius Skincare for Women

Written by: | January 23, 2018 | Leave a Comment

Let your Natural Beauty Shine Introducing Stellar Skincare with the Sirius Collection for Women. Inspired by the brightest star in the sky, the Sirius Collection was expertly formulated to let your natural beauty shine brightly all year long. Both the day and night moisturizers are infused with Essential’s exclusive Women’s Balance EO Blend with Clary Sage, […]

Put your Best Face Forward with Five for Men

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A New Collection for Men, and the Women Who Love Them. Five for Men! Straightforward grooming for men with exceptionally crafted products for skin and hair.  With just five simple steps, men can wash, shave, and groom.  And unlike many men’s products, these are scented with a uniquely masculine blend of ginger, coriander, and frankincense […]

Filed in: Product Spotlight

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aging skin care ingredients anti-aging

Top 5 Ingredients for aging skincare

Written by: | January 15, 2018 | 6 responses

Healthy-Looking Skin at Any Age Having a healthy-looking, glowing complexion is absolutely within reach through our 40’s and beyond. Reviewing your skincare routine is a good place to start. Knowing which ingredients are effective for helping mature skin look as healthy and beautiful as possible. The appearance of fine lines and wrinkles are part of […]