Reaching Millennial Consumers

Plant Extracts for Innate Natural Color!

Coenzyme Q10 (CoQ10) – Ingredient Highlight

Written by: | November 13, 2017 | one response

Coenzyme Q10 (CoQ10) is an antioxidant, fat-soluble vitamin-like substance found in every cell of the body. In fact, without this potent antioxidant, cells are unable to produce energy and function properly. Found in cells of plants, bacteria, animals, and people, CoQ10 is used to make energy needed for growth and healthy function. CoQ10 is found […]

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Hand Crafted Beauty Gifts make You a Holiday Hero!

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Gift giving can be a challenge. Finding just the right gift for everyone on your list can be overwhelming especially if you’ve got a busy schedule already. Look no further because Essential has the perfect solution! Custom beauty gifts that will make you a holiday hero! We’ve taken our most popular premium natural and organic […]

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Turmeric is the key to Super-Powered Skin Care

Written by: | November 6, 2017 | Leave a Comment

Turmeric is a rich golden root used as a distinctive and delicious seasoning, and also in skincare to help improve the appearance of problem skin. Turmeric is a rhizomatous herbaceous perennial plant of the ginger family, Zingiberaceae and is native to Southeast Asia. It’s no surprise that this ingredient has been used for centuries to improve […]

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Reaching Millennial Consumers

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Millennial consumers are reshaping beauty, philanthropy, and consumer spending. These digital natives have massive spending power, estimated at $200B in the US alone by the end of 2017.  By the end of 2018, millennials will have the strongest buying power of any generation in the United States.  And, they have different criteria for their choices, […]

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A message from our President & CEO, John Landforce

Written by: | October 24, 2017 | one response

I’m writing to apologize for the disruption and inconvenience many of you experienced between Thursday afternoon, October 19th, and Saturday morning, October 20th. Our website went offline and we know that the outage affected many of you. We’ve had a lot of questions about what happened, so I thought I’d take a few minutes to […]

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Plant Extracts for Innate Natural Color!

Written by: | October 23, 2017 | 6 responses

As more people seek out natural and organic products, there are many new natural ingredients available including ingredients that impart an innate natural color. This is great news because we can now use natural ingredients to achieve results previously only attainable using synthetic, sometimes undesirable ingredients. In our quest to constantly innovate and produce only […]

What are Emulsifiers and Solubilizers?

Written by: | October 16, 2017 | one response

Many industries have certain terms they use to help make communication easier. This jargon is great if you already understand the meaning, but it can be confusing if you’re just getting started. Emulsifiers and solubilizers are important ingredients in making hair and skincare products, so it’s beneficial to know what those terms mean and how […]

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No Rinse Hand Cleanser – t’is the Sneezin!

Written by: | October 9, 2017 | Leave a Comment

With the changing of the seasons to cooler temperatures, it’s time to be aware of germs and keeping hands clean so we keep our bodies healthy. If you ask my kids, they would tell you my favorite sentence is “Did you wash your hands?” I’m sure I’m not the only parent who asks this question, […]

Weight vs. Volume When Measuring Ingredients (Finished Products, too!)

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Weight vs. Volume; What’s the Big Deal? Which weighs more; a ton of feathers or a ton of bricks? You may have heard this riddle in middle school, and you may have even gotten the answer right. They both WEIGH a ton, however, your brain may have pictured a ton feathers and how you would […]

Oakmoss Absolute for Men’s Skincare

Written by: | October 2, 2017 | Leave a Comment

 Oakmoss Absolute Rich and earthy, Oakmoss Absolute is an excellent choice when creating that perfect signature scent for your Men’s Skincare Line. Lichen (Evernia prunasti) has a uniquely masculine and sensual aroma. The deep undertones of bark and moss are both uplifting and grounding. Oakmoss provides an intense earthy, smokey richness reminiscent of fall leaves […]